SEO Video Tutorial - Long Tail SEO Terms #23

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News - Google social search released, The Matt Cutts video is linked below. Matt explains about Google identifying a social circle which allows you social networks to be indexed by Google. This then means you will have the ability to search for specific content from a chosen network.

Tutorial - Long tail SEO is the process of ensuring that products within an e-Commerce are correctly names and individually optimised. Long tail keywords are more precise and specific which essentially convert at a better rate, the idea being that someone searching for a specific product is more likely to buy that product.

Example - Johnsons Jewellers

This also work for specific blog post titles, so if you query a blog post such as ‘Microsoft and Yahoo Merge Video’ you can see the blog post appears in the organic listings. This is a big source of traffic for both Creare Design and Creare Communications.

Showcase - SEO site check up: http://www.seositecheckup.com/

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