After working hard getting page 1 position 1 listings for your clients or your own website, what is the next logical step? Today’s video will show you how to drill down the information provided by Google Analytics to illustrate the conversion rate and therefore ROI for 2 different dimension. The first dimension is keywords, allowing you to clearly see which keywords generates the most goal completions and the conversion rate of each keyword. The second dimension will allow you to see the trends of how particular regions or countries use keywords and your website to completing your goals. Both the keyword and area dimensions are designed to allow you to adapt and improve your strategy for optimizing your website. The idea behind custom reporting is that each client will have different objectives, the custom reports will show you any information you require and that cannot be found in the default analytic’ settings. You can also add any custom reports you create to the dashboard or apply them across multiple website profiles allowing you to feedback valuable information to your clients. Thanks for watching.

If you have recently had a new website developer and are worried about losing your existing search engine listings or Page Rank once you set the site live, don’t worry.

Using server side 301 re-directs will ensure that Google transfers page rank and replaces any existing search engine result positions with your new URL’s.

The process we use is involves a .htaccess file and a simple command line.

Redirect 301 /old-page.html http://www.domain.co.uk/new-page.html = <img>

We have recently produced an new eCommerce website for a client Mama Baby Bliss , we replaced the old site with a sparkly new Magento shop and re-directed any old pages to the new replacement pages.

You can see when looking at the site that some of the sites pages that were 301 redirected have had their page rank passed on, where as the other new URL’s are yet to receive any PR, until the next PR roll out by Google.

In conclusion, you shouldn’t be worried about setting a newly developed website live. As long as the development company understands SEO you should have no down time with the sites listings.

Of course if your interested in purchasing a new eCommerce shop like Mama Baby Bliss, please call freephone on 0800 01 999 06. Thanks for watching.

Welcome to this weeks SEO Video tutorial, over the past two weeks we have covered the initial setup of Google places and the optimisation of the listing to improve the impressions for your business.

This week we will explain the analysis of your Google Places listings and the information displayed, we will then show how you can adjust your business’ information to improve the relation of the queries that your business appears for.

To see the analytics, click your business’ name. You are then shown the ‘dashboard’.

The first piece of information shows the date range, you can adjust this accordingly. By default it is set to 30 days or a month.

Next you have the ‘Activity’. This separated into Impressions and actions.

Impressions denote the amount of times your listing has appeared from a user query.

Actions then illustrates the amount of clicks from a user, so you can easily work of the CTR (Click through rate) by dividing impressions / actions.

Actions is also broken down further into ‘clicks for more info’ and ‘clicks to your website’.

(Show image) You can see the two options on an impression. The company name clicks through to the ‘website’ or the ‘more’ button displays the business’ Google places profile page.

Lastly the ‘top search queries’ show what keyword queries your listing is appearing for.

Looking at the ‘top search queries’ will allow you to decide whether what your current listing appears for is related to your business and your main services.

If you want to alter the ‘top search queries’ that your listing appears for, you can edit your business information on the right hand side. You should look to change the description, categories or areas of businesses to suit your business’ main services.

Thanks for watching if you have any additional information that can help optimise Google Places, please leave a comment on the supporting blog post.

Welcome to this weeks SEO video tutorial, Google still dominates the market share for search engines in the UK with a recent report from impact media outlining a 90% share in January 2010, Yahoo is second with a 5% share and Bing third with 3%.

However we feel that this may change and have outlined 5 reasons not to ignore Bing and although they hold a tiny percentage of the UK market share, this is increasing year on year and they already hold a 10% share of search in the US.

Number 1 - In the US it is already more effective to be position 1 in Bing than position 10 in Google according to click through rates, this is pretty similar for the UK market too and it is only going to increase over time.

Number 2 - PC’s that use either Windows 7 or Vista uses Bing as the default search engine in the start menu. With the over 70% of computers being PC’s and the majority of them running some version of Windows, this is a huge opportunity for Microsoft to continue to improve their market share.

Number 3 - All the Windows based PC’s in the world also use internet explorer by default, another Microsoft product which defaults to Bing.com. Also other browsers such as Safari 5 allow you to change the quick search box in the top right hand side to Bing rather than Google. Mozilla Firefox still uses Google as its default homepage, but with Google pushing Chrome, there is always the possibility of Mozilla jumping ships.

Number 4 - You have probably seen Bing’s current television marketing campaign. They seem to be investing a large budget into targeting the UK audience, selling themselves as ‘The Decision Engine’, implying that their results are more focus on the search query rather than returning any information that contains the keyword.

Number 5 - Yahoo will be using Bing’s algorithm so essentially if you rank in Bing you will rank in Yahoo!, meaning you will be performing position 1 for a combined 8% market share from both Bing and Yahoo!.

We hope that this has been of some help and you consider optimising for Bing as part of your SEO campaign. We have also released a new homepage on crearecommunications.co.uk, so take a look and any feedback is appreciated.

Thanks for watching.

Welcome to this weeks SEO video tutorial, we going back to basics this week showing how to install Google analytics and set up conversion tracking once it has been correctly implemented.

Firstly you need register with the analytic service at http://www.google.com/analytics/. Once you have registered you can start tracking your website traffic.

Firstly a quick tutorial of how to set up Google analytics.

Once you have logged in, simply click the ‘add new’ link and enter your website address, ensure you have all the correct options selected and click next. You are then provided with the javascript code.

This code need to be added to every page that you wish to capture information from, we recommend adding this directly before your last body tag on your template and includes file.

That’s it for the initial set up.

So once your google analytics have been installed you can then track the conversions of each of your traffic sources, to do this you need to set up Google analytic goals.

We have done a previous video blog analytic goals, linked from the blog post. It is a relatively simple process.

James discussing Google analytic goal set up.

We hope this enables webmasters just starting out to correctly install Google analytics correctly and easily. Next week we are looking at the eCommerce Analytics setting for Magento, one of the eCommerce packages used by Creare.

Thanks for watching.