Welcome to this weeks SEO Video tutorial, over the past two weeks we have covered the initial setup of Google places and the optimisation of the listing to improve the impressions for your business.

This week we will explain the analysis of your Google Places listings and the information displayed, we will then show how you can adjust your business’ information to improve the relation of the queries that your business appears for.

To see the analytics, click your business’ name. You are then shown the ‘dashboard’.

The first piece of information shows the date range, you can adjust this accordingly. By default it is set to 30 days or a month.

Next you have the ‘Activity’. This separated into Impressions and actions.

Impressions denote the amount of times your listing has appeared from a user query.

Actions then illustrates the amount of clicks from a user, so you can easily work of the CTR (Click through rate) by dividing impressions / actions.

Actions is also broken down further into ‘clicks for more info’ and ‘clicks to your website’.

(Show image) You can see the two options on an impression. The company name clicks through to the ‘website’ or the ‘more’ button displays the business’ Google places profile page.

Lastly the ‘top search queries’ show what keyword queries your listing is appearing for.

Looking at the ‘top search queries’ will allow you to decide whether what your current listing appears for is related to your business and your main services.

If you want to alter the ‘top search queries’ that your listing appears for, you can edit your business information on the right hand side. You should look to change the description, categories or areas of businesses to suit your business’ main services.

Thanks for watching if you have any additional information that can help optimise Google Places, please leave a comment on the supporting blog post.

Welcome to this weeks SEO video tutorial, Google still dominates the market share for search engines in the UK with a recent report from impact media outlining a 90% share in January 2010, Yahoo is second with a 5% share and Bing third with 3%.

However we feel that this may change and have outlined 5 reasons not to ignore Bing and although they hold a tiny percentage of the UK market share, this is increasing year on year and they already hold a 10% share of search in the US.

Number 1 - In the US it is already more effective to be position 1 in Bing than position 10 in Google according to click through rates, this is pretty similar for the UK market too and it is only going to increase over time.

Number 2 - PC’s that use either Windows 7 or Vista uses Bing as the default search engine in the start menu. With the over 70% of computers being PC’s and the majority of them running some version of Windows, this is a huge opportunity for Microsoft to continue to improve their market share.

Number 3 - All the Windows based PC’s in the world also use internet explorer by default, another Microsoft product which defaults to Bing.com. Also other browsers such as Safari 5 allow you to change the quick search box in the top right hand side to Bing rather than Google. Mozilla Firefox still uses Google as its default homepage, but with Google pushing Chrome, there is always the possibility of Mozilla jumping ships.

Number 4 - You have probably seen Bing’s current television marketing campaign. They seem to be investing a large budget into targeting the UK audience, selling themselves as ‘The Decision Engine’, implying that their results are more focus on the search query rather than returning any information that contains the keyword.

Number 5 - Yahoo will be using Bing’s algorithm so essentially if you rank in Bing you will rank in Yahoo!, meaning you will be performing position 1 for a combined 8% market share from both Bing and Yahoo!.

We hope that this has been of some help and you consider optimising for Bing as part of your SEO campaign. We have also released a new homepage on crearecommunications.co.uk, so take a look and any feedback is appreciated.

Thanks for watching.

Welcome to this weeks SEO video tutorial, we going back to basics this week showing how to install Google analytics and set up conversion tracking once it has been correctly implemented.

Firstly you need register with the analytic service at http://www.google.com/analytics/. Once you have registered you can start tracking your website traffic.

Firstly a quick tutorial of how to set up Google analytics.

Once you have logged in, simply click the ‘add new’ link and enter your website address, ensure you have all the correct options selected and click next. You are then provided with the javascript code.

This code need to be added to every page that you wish to capture information from, we recommend adding this directly before your last body tag on your template and includes file.

That’s it for the initial set up.

So once your google analytics have been installed you can then track the conversions of each of your traffic sources, to do this you need to set up Google analytic goals.

We have done a previous video blog analytic goals, linked from the blog post. It is a relatively simple process.

James discussing Google analytic goal set up.

We hope this enables webmasters just starting out to correctly install Google analytics correctly and easily. Next week we are looking at the eCommerce Analytics setting for Magento, one of the eCommerce packages used by Creare.

Thanks for watching.

Welcome to this weeks SEO video blog, we are going to take a look at setting up and utilising Google segments and advanced segments for additional reports of keyword performance or to isolate particular information from your website.

Google segments allows further analysis of the information within Google analytics and allows you to quickly check your sites perform against certain conditions and values.

This can be great for reporting information back to your clients about the work you have done increasing traffic generated from organic search or referrals from websites you have links or banners on.

The tutorial this week, will illustrate how to use the default analytic segments and the set up of advanced segments.

Thanks for watching this, please leave any questions or comments on the supporting blog post.

Over the last year Nick, James and a few irregular guests have been providing a SEO video blog each week, they have now reached half a century of video blogs, so we though we would link to them all as it may be a helpful resource to some of you optimisers out there.

1. What are meta tags?
2. Keyword selection
3. The basics of on site SEO
4. Sitemaps HTML / XML
5. MOD re-write for Apache PHP servers
6. Feedburner setup
7. RSS Aggregation - Simple pie setup
8. Microsoft and Yahoo Merge
9. Duplicate content / copyscape
10. Canonicalisation
11. How to write a press release
12. How to write a press release - part 2
13. How to write a press release - part 3
14. Google caffeine update
15. SEO vs usability
16. SEO vs Accessability
17. SEO Friendly Flash Embedding
18. Twitter for Search Engine Optimisation
19. 301 redirects
20. Rel = nofollow
21. Google analytic goals
22. Google Insights
23. Long tail SEO
24. Google analytic Intelligence
25. Webmaster tools
26. SEO spyglass and Link analysis
27. Heading optimisation
28. Internal Linking
29. Personalised search
30. Real time search
31. SEO Christmas song
32. Searched based keyword tool
33. Paid Links
34. Firefox plugins for SEO
35. ROI organic vs PPC
36. Organic SEO timescales
37. How does SEO work?
38. Google customisation
39. Geotargeting
40. Google Labs
41. Auto captions in Youtube
42. Webmaster tools labs
43. SEO friendly architecture
44. Canonical Link Element
45. SEO encyclopedia
46. Protecting trademarks in Google Adwords
47. Movement in organic search
48. SEO content
49. Click through rate
50. Universal search eye tracking

We hope that you can put some use to the videos above, please feel free to leave any comments below.