Social Media Optimisation / Optimisation
We all know that Social Media Optimisation (SMO) plays a big part in the online marketing of your website, this type of marketing focuses on generating traffic through participation in social media sites. The sites vary from industry specific sites to sites designed to promote and brand yourself.
There are a whole list of social bookmark sites out there. We have a list below, but with video communities, forums, micro-blogging and blogs, the chance to market your website is endless. Here are a few of the popular SMO’s that Creare use:
Face Book - http://www.facebook.com/
Facebook is a popular SMO site that allows you to populate your profile through adding content and friends from around the world. FaceBook.com is one of the highest traffic websites in the world and has pretty much replaced the phenomenon of myspace.com. Although, I still know people who use myspace for bands and artists, facebook provides an accessesible user-friendly way to share information with your friends and family remotely.
Twitter - http://twitter.com/home
Twitter is a free social networking service that allows you to micro-blog by sending small updates of up to 140 characters or fewer. All of the large SEO companies use this to promote their blog posts. I recently wrote an article about which SEO Twitters are worth following http://www.crearecommunications.co.uk/news/micro-blogs/top-5-seo-twitters-worth-following.html
You Tube- http://www.youtube.com/
An excellent video sharing platform owned by Google that allows its users to upload view and share video clips, The addition of video clips is simple and can lead to a significant amount of exposure for your web site. Things to remember when using You Tube.
- Keyword rich titles
- Add Descriptions and Meta Tags
- Include ‘Video’ in your Title
- Link to your video
- Get users to view, comment and rate your video.
Sphinn - http://sphinn.com/
A social news web site designed around the search marketing field. You can use this social bookmark site to vote on content added to the site, allowing you to take part in online discussions. As you can see, we have a sphinn plug-in which allows users to vote for our blog posts from our site. The sphinn web site is an extension of the popular search engine marketing web site searchengineland.com.
