Social Media Optimisation / Optimisation
We all know that Social Media Optimisation (SMO) plays a big part in the online marketing of your website, this type of marketing focuses on generating traffic through participation in social media sites. The sites vary from industry specific sites to sites designed to promote and brand yourself.
There are a whole list of social bookmark sites out there. We have a list below, but with video communities, forums, micro-blogging and blogs, the chance to market your website is endless. Here are a few of the popular SMO’s that Creare use:
Face Book - http://www.facebook.com/
Facebook is a popular SMO site that allows you to populate your profile through adding content and friends from around the world. FaceBook.com is one of the highest traffic websites in the world and has pretty much replaced the phenomenon of myspace.com. Although, I still know people who use myspace for bands and artists, facebook provides an accessesible user-friendly way to share information with your friends and family remotely.
Twitter - http://twitter.com/home
Twitter is a free social networking service that allows you to micro-blog by sending small updates of up to 140 characters or fewer. All of the large SEO companies use this to promote their blog posts. I recently wrote an article about which SEO Twitters are worth following http://www.crearecommunications.co.uk/news/micro-blogs/top-5-seo-twitters-worth-following.html
You Tube- http://www.youtube.com/
An excellent video sharing platform owned by Google that allows its users to upload view and share video clips, The addition of video clips is simple and can lead to a significant amount of exposure for your web site. Things to remember when using You Tube.
- Keyword rich titles
- Add Descriptions and Meta Tags
- Include ‘Video’ in your Title
- Link to your video
- Get users to view, comment and rate your video.
Sphinn - http://sphinn.com/
A social news web site designed around the search marketing field. You can use this social bookmark site to vote on content added to the site, allowing you to take part in online discussions. As you can see, we have a sphinn plug-in which allows users to vote for our blog posts from our site. The sphinn web site is an extension of the popular search engine marketing web site searchengineland.com.
Related posts:
- How Will Social Media Sites Help My SEO? This is a question that can be answered from various different angles, we know that many social bookmark sites, social media sites and blogs can provide free backward links. Is this then the primary reason to use of SMM (social media marketing)? My answer would be no, we at Creare...
- The Role of SEO in Social Media Marketing We all know how important it is to carry out some search engine optimisation (SEO) work on a website to improve its ranking in Google and so on. But once you have used all the obvious techniques- links, keywords and so on- on your site itself, can you really do...
- Social Media Marketing For SEO: Helping To Save Time Finding Invaluable Information In Half The Time With Social Media I recently wrote a blog post ‘Social Media Marketing For SEO.’ It observed the ways that businesses used social media sites such as Twitter and Facebook successfully as part of their online marketing campaign. I briefly mentioned how taking inspiration...
- Developing Your SEO And Copywriting With Social Media. How Social Media Can Benefit Your Online Marketing Campaign. Social media websites can significantly benefit a company’s online marketing campaign and their SEO. Websites such as Twitter and Facebook can be used for a variety of purposes, to network with others in a particular industry and to help businesses to...
- Social Media Marketing For SEO How To Ensure That Social Media Marketing Is A Successful Practice For Businesses There has been a reasonable amount of talk within the SEO world for some time now, about social media marketing and the potential benefits that it can provide to businesses, both b2b and b2c. However, for many...
