Real-time search how will this affect SEO in the future?
With the unveiling of Google’s Social Search on Monday along with the announcement last week that Bing has signed deals with Twitter it would appear that the world of search is moving into real-time. Even Yahoo has moved in on the action by joining forces with real-time search engine OneRiot.
What do these new features actually do though? Well Google’s Social Search allows you to find information from your friends and associates. Social Search aims to find information specific to the users’ interests, by including blog posts written by friends’ and information gathered from social networks. The idea behind it is to make the results even more relevant for the user. The Twitter / Bing deal is about sharing information between the two parties, or more specifically Bing using twitter as a database. Bing offers a real-time search of twitter updates through bing.com/twitter where you can use bing to search Twitter.
The big question is how will this affect SEO in the future?
Well unfortunately I left my crystal ball at home, but I can give an educated guess. I simply say social media is going to play a bigger and bigger role in SEO. This is good because social media is quite transparent at the moment.
We recently released ‘The SEO Song’ on YouTube and have successfully used Twitter, blogs, facebook and other social media networks to promote this example of pure musical genius. The interest in The SEO Song has been quite impressive (with 6000 views reached today), and we simply couldn’t have done this without Social Media.
My advice to anyone starting out in the SEO industry would be to get into Social Media. Today. Use it to it’s full potential, because over time that is where the trust will be, and everyone knows you can’t market anything without trust.
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