Business blog reviews and social media networking
The importance of Social Media Networks ( Twitter, Myspace.com, Facebook, Stumble Upon Mixx, Delicious) as a platform to promote interesting and engaging business reviews is fast becoming a valuable tool in a link building campaign for SEM (Search Engine Marketing). Even though this idea has been around for years what has changed recently is the way that business blog reviews are becoming less annoying and more interesting and engaging.
The growth of social media networks means that (for example, Facebook, continued its seven-month rule as the number-one online destination among social networks, with 144.3 million unique visitors and the other networks catching up fast) many businesses are looking to promote their products via ‘adds’ or other methods with keyword rich links to this vast potential market. A strategy that is sometimes overlooked by promoters is the effectiveness of social media sites and the potential of business blogging.
The value of business blogs is without doubt a huge asset and resource tool in a marketing campaign. With a potential market of millions conversation rates for any product or service could be quite substantial.
Blogging can create a strong engaging presence to a product raising visibility to a brand and increasing value to that site. It would of course depend on how engaging the blog is and how keyword rich it is. . The importance of promoting a business by this method depends firstly on the strength of the content and secondly on the back- link. Content should be original, unique, useful, accessible and if commercial subtle in its sales pitch if its going to be successful.
Social bookmarking sites can make a site visible not only to an audience but also for search engine web crawlers or spiders to find that business and thus increase the page rank. Many businesses understand the values of promotion from localised ‘traditional methods’ newspapers, magazines ads yet fail to understand the potential market from social media world audiences. The days are gone when we think of business markets from one particular area, or even one country.
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