How Well Structured Content Within Video Makes All The Difference To Your Viewers
Preparation Is Key To Attracting Target Audiences Through Video Blogging
Internet users are gradually becoming lazier with reading text within a web design. With options of video, radio and text readers to convey ideas, people need to be given fresh and new content in a way that gets through to them.
However, many blogs online do not have informative content but rather are made because of the novelty of appearing online. It is important that what you tell your viewers is;
- Factual
- Informative
- Structured
Written text online, especially in web design, seems to have more substance and more volume than some video blogs that appear on places such as You Tube. This is because people feel their writing skills will be judged and those that have taken to read their work are reading it because they care about the subject.
However, this is nonsense and many people watch video blogs to get information quicker and trust those brave enough to appear on camera to deliver content that is substantial.
So how can you plan your video blog?
Obviously human nature takes over as soon as the red recording light appears and you realise that you are being filmed. Nerves set and often your mind goes blank. Preparation is the key; so make sure you have written a well-structured script that can be adapted under pressure.
Make sure you research when writing your script, not only for factual content but for SEO purposes. If you are an expert in your field read your script to someone who is a novice. It can be easy to get carried away in technical jargon and this will limit your audience and those that know what you are talking about may bypass your Video Blog anyway.
Structuring the content of your blog is vital to make it flow. If you make points in the first instance, elaborate on them straight afterwards. Your viewers will lose interest if you are flitting from one point to the next then back to the beginning, they want continuity and this will also help you remember your points if they are in chronological order.
By planning and structuring your written text before your speech you will almost certainly attract more people back to your blog, improving your SEO, as you will automatically appear professional and knowledgeable; something we all strive to be.
