Site Usability with SEO
When considering the effectiveness of an SEO campaign, something that often gets overlooked is the usability of the site itself. Recent investigations indicate that bounce rate can have an influence in page rank.
With this in mind, its vital that designers and seo consultants work together to ensure that the site is both seo compliant and attractive and easy to use for visitors. Some things to consider when making a site usable would be the following:-
Navigation-Is it easy to use? Can you find all the buttons? Is it the same on each page?
Colour Scheme-Are you blinded by the display of luminous pinks and greens? If you are, so are your users. Yes it might be eye catching, but if there’s a chance you could permanently blind everyone who comes to your site, why do it? Show some restraint in your colour choices.
Content-Is the content on your site up to scratch? There’s no point advertising your site as having information that the user wants, only for them to come there and find that there’s nothing useful there at all. Make sure your content is relevant and useful.
Link Destination?-Make sure that all of the links on your site take the user to the advertised section. Leading users on a magical mystery tour of the internet is unlikely to get you much sympathy. Make sure your links take the user where they want to go.
These are simple points, ones that we can all make sure that we are following, but if you want to make the user experience of your site a pleasant one, AND keep them on your page, then they all have to be considered.
