New Tips for SEO and Video in 2010

What You Can Expect For Video Over The Next Year

This week saw the release of an incredibly useful document from TurnHere detailing the potential for growth in the online video market for 2010. Many SEO companies have been racking their brains about the implications of online video and video SEO for most of 2009 – so what can we be expecting for the coming year?

Trends indicate currently that over 21 billion videos are watched online every month – and this figure looks set to grow. Distribution sites such as YouTube, Metacafe, Vimeo and Hulu have seen an unprecedented growth over the last twelve months, and if the latest statistics are anything to go by, this looks set to continue.

What is important is to look at this from both an SEO and a business perspective. There are increasing opportunities in the field of video SEO, and any practitioner worth their salt should be looking into these now. From video indexing, to fresh content distribution, high viewing figures and much more, the increase in businesses using video will lead to a resurgence of interest and therefore plenty of new research on the potential for video SEO.

With regard to businesses – the statistics contained within the TurnHere report suggest that 83.5% of respondents are currently already using video, 90.7% of respondents are likely or very likely to use or continue to use video over the next 12 months, and startlingly – online video was ranked as more important to marketing than email and search marketing for 2010. Whether or not these statistics turn out to be entirely accurate in the long term or not, they certainly serve to show that video deserves our attention more than ever in the current months.