Link Building For A Search Engine Optimisation Campaign
When considering SEO, a link building strategy is one of the many options that should be considered.
When deciding on the ranking of a website, the amount of links coming into a site is a major factor that influences the decision that Google makes.
So, how does this work in practice? When Google uses its robots to check through the websites on the internet, it recognises links on the sites pointing to other web pages. As an example, say you put a link on your website to www.crearecommunications.co.uk .
When Google checks the sites it would notice this link and would see this link as a “vote” for this site. Simply put, the more “votes” a site has, the more relevant it is seen as, and the higher the page ranking. This is a fairly simplistic view, as there are other factors to consider, but it still holds true.
So, are all these “votes” given the same weight by Google? The simple answer is no. Links from sites that have a high ranking are deemed to have more influence. A link from www.e-commercewebdesign.co.uk (a page rank of 4) to www.crearecommunications.co.uk would not be given as much weight as a link from www.bbc.co.uk (a page rank of 9) for example.
From this you can see that the link system does have to take vote strength into account. The number of links coming into a site can still be a good indicator of the relevance of a particular page, but its important to consider that one hundred low quality links to a site may not have the same influence as one or two very high quality ones.
So, when embarking upon a programme of search engine optimisation, take these factors into account if you wish to give your site the best start possible.
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