Factors that contribute to high Organic Ranking within search engine optimisation
There are many factors (white hat - web page content and global HTML tags, natural links) that can significantly help promote organic rankings with a website and there is of course many factors (black hat - spamming, link bombing, duplicate content, cloaking etc etc.) that will hinder your site. With poor optimisation and black hat techniques a site can even remain in a form of quarantine for weeks or even months (sandbox).
Therefore there is a need to make your site not only looks good and performs well for the visitor it also has to be search engine friendly. In the search for good factors that contribute to good SEO practise with search engine ranking algorithms (secret formula - that search engines use to determine results page and position ranking) the following list could be used.
- HTML PAGE title. This is probably the most important factor in an internal SEO strategy. The unique HTML title is the first friendly port the ‘search engine robots’ (crawlers or spiders) analyze. Get this right and every individual page of your website will be indexed faster resulting in higher listing.
- Visible HTML text on the page. Content, content and more content with quality keyword density (250 to 1000 words per page with 5% target keywords).
- Inbound links. Good quality inbound links, the more the better (helps bring authority to the site, quality over quantity).
- Anchor text that links text internally (on site) and externally (off site) directories, topical community and social book marking sites.
- Age of Domain. The older the site the more authority or history it has.
- Meta tags and image ALT tags (coding see * page source - download google toolbar for firefox) can also influence the ratings.
There are of course additional factors that can influence the rankings of a site. These factors would include careful analysis and specialist SEO strategy that use a variety of resources that take time and patience to implement.
