301 Redirects - Search Engine Optimisation Tutorial

Scripts:

Welcome - 301 redirects for search engine optimisation purposes.

Matt Cutts recently released and video blog regarding the ability of merging 2 websites and how to correctly use 301 re-directs. The video can be seen at the bottom of this post.

We have used 301 redirects in the past to move sites from one URL to another and it differs from a HTTP redirect as the 301 requires on site coding.

Matt Cutts also suggested that you should try and contact any link authorities that point to your old domain and ask the webmaster to redirect the link. This suggests to me that a direct link is worth more than a 301 redirected link.

If you cannot do this then you can use 301 redirects for individual pages as well as domains on a root level. We have done a simple tutorial to show you how to correctly use a PHP 301 redirect.

So in Google type ‘301 redirect’ and then click the top result, which is web confs . They supply a very comprehensive list of different 301 methods.

As you can see this page that we want to re-direct from Creare Communications to Creare Design.

Add the php code and type in the new URL.

As you can see it now correctly re-directs, If you have any comments or questions please add them to the blog of youtube channel.

Thanks for watching.

Resources:

Matt Cutts Recent Video

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Tags: 301, redirects, Search Engine Optimisation, SEO

This entry was posted on Friday, October 2nd, 2009 at 5:17 pm and is filed under SEO, SEO Videos. Both comments and pings are currently closed.