SEO Video Blog - Google Personalised Search #29
Google Personalised Search
In this weeks video blog we are going to concentrate on Googles personalised search and how it could possible effect, your own website and your clients.
Googles is always striving towards providing the user with the best possible results, so Google intend to enhance this by including geological location and search history. In fact it takes into consideration the IP of your internet provider to return companies and events local to you and upto 180 days browser history to alter the search results.
This has been happening for a while when you are logged into your Google account, but now they have rolled it out based on browser history and default search.
Lets see this in action and how to turn the function off. - Video -
What does this mean for our clients?
Potentially we will see a decrease in traffic volumes to sites, but as Google users will be getting more accurate and relevant results so in theory the conversion rates should increase.
What can we do?
Obviously within the SEO industry we are often having to adjust to Google’s algorithm, the future of search might not be about traffic volumes and search engine positions, but more about; keeping visitors on a site for longer periods of time, having a good call to action and improving on the content of a site to attract users via direct traffic and social media.
We are really interested in other peoples view on Googles personalised search, so please feel free to leave comments on our Youtube channel or supporting blog on www.crearecommunications.co.uk/news/
