SEO Video Tutorial - Paid Links #33
Script:
Hi and welcome to this weeks SEO video blog, we are going to take a quick look at link building and in particular what to look out for when asked to pay for links on other webmasters sites.
Firstly tho, a bit of news. You might have seen the count down on Google when you clicked ‘I’m feeling lucky’ button, well after all the talk about it counting down to a new Google release or something exciting within the industry, it turned out to be a bit of a gimmick.
- video -
Very festive!
When thinking about buying links, it is important that you are very careful. Google can easily identify paid links, potentially leading to negative effects towards your SEO campaign.
So a few things to look out for when buying links are as follows:
Firstly, domain authority. Page Rank (PR) is a good way of seeing what sort of authority the domain has in the eyes of Google, it may also be worth looking at domain age and site performance.
Secondly, related content. When link building it is important that the sites content reflects your businesses keywords and SEO campaign, this will look more natural to Google.
Third, outbound links. If the site you are considering is littered with links already and covered in advertisements, it is probable that Google is already aware of this and it will have potentially lost some authority.
Fourth, quality content. Content is king, Good quality content is vital, so take some time to read through the text and make sure it isn’t full of spammy text and internal links.
Fifth, index depth. Small sites can only hold so much information, so a site with a larger search index can hold more related content, which can help to build the authority of a domain and increase the value of a link from this site.
I hope this mini list has been of some help, remember that when building backward links you should always consider quality over quantity.
Thanks for watching, please leave any questions or comments on the youtube channel or supporting blog post.
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