Microsoft and Yahoo Merge - Bing vs Google Video - Search Engine Optimisation (SEO)
Script:
Welcome
10 year deal has been completed and is designed to accelerate innovation by combining both companies to try and compete with Google.
It will essentially use the Bing algorithm and paid search platform, but use aspects of Yahoo’s technology to help other aspects of the business.
What does Bing offer that google doesn’t?
On first impressions, it does pretty well, visually stimulates more than Google with the lifestyle images set as the background.
They have also introduced a feed: search query with allows your to refine your search to a RSS feeds only. Similar to Googles ‘blog’ search I assume as most blogging software supports RSS.
You can also refine your search with file types searchs, So if you were to type in something like filetype: pdf + simple seo guide you can see that it returns the creare SEO PDF , In fact so does Google with the same query.
I came across a interesting website while researching the pro’s and con’s of bing which compares the two. If you go to www.bing-vs-google.com you can search both international searches.
So lets test with some recent news, Michael Schumacher is stepping in for a injured Felipa Massa in the F! world championship, so lets query both with ‘Michael Schumacher Ferrari’ and see which returns the best results….
Results— Pretty similar
Conclusion – They will have to work hard to challenge the superpower of Google and its monolpy on the search industry, Also all you SEO will have to watch carefully and start to perfect the Bing optimization for yourselves and your clients.
Thanks and Goodbye.
August 2nd, 2009
Google is no doubt the number 1 search engine in the world today. Because of this Yahoo and MSN have tried their best to beat the Big G for several years. And now, their solution is merger. There will be a big impact but I guess they will need more efforts because I think their combined market share is still less than Google’s.