SEO Video Blog - Internal Linking #28
News: In November Google rolled out breadcrumbs display in SERPs. The idea is that when a URL for a listing is too long it will be replaced by a breadcrumb, to help a user understand the context of that web page. Google quotes
“Some web addresses help you understand the structure of the site and how the specific page fits into the site hierarchy. For example, consider a search for the biography of Vint Cerf (Google’s Internet Evangelist). The URL for one result, “www.google.com/corporate/execs.html,” shows that the page is located in a page about “execs,” under “corporate,” which is on the “google.com” site. This can provide valuable context when deciding whether to click on the result.
Often, however, URLs are too long, too short, or too obscure to add useful information.“
Tutorial : This week we are going to look at the importance of internal linking for both usability and search engine optimisation. We have put together an example together that distributes a set of keywords throughout a simple 3 page website.
References:
http://www.crearecommunications.co.uk/examples/internal-linking.html
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December 7th, 2009 at 6:26 pm
So what exactly are the “breadcrumbs”?
December 8th, 2009 at 6:07 pm
A breadcrumb trail was originally designed to show the user of a website what section they are on and where they have been. It works especially well on ecommerce shops. i.e.
Home >> Main Category >> Sub Category >> Sub Sub Category >> Product
This then allows you to click back to the previous categories. Google are doing this so that a user can see what the context of a particular web page is.
I hope this helps..
December 18th, 2009 at 8:25 am
Internal linking is used for to (a) spread your pagerank around your website and (b) help search engines figure out what individual pages are about. It’s also necessary to help visitors navigate your website. Think about anchor text for internal links too: Many people send hours creating the perfect anchor text to use for their back-link generation processes. Then, they completely ignore the anchor text on their own website. Both are important. Paying more attention to the anchor text used for internal links can help both users and Google navigate your site better.
If you’re looking for a good introduction to SEO guideline that an economical SEO firm can follow, check this one out. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It was written by google, and it’s really good.