Google Site Search Analytics - SEO Video Tutorial #57
Script: Welcome to this weeks SEO Video Tutorial, we are going to take a look at Google Analytics site search settings. This includes how to set it up, what the results look like and how it can help your organic SEO campaign.
The first step is to identify what search functionality you have on your website, this may include Google’s site search it’s self, a blog search, eCommerce search, CMS search of even the 404 widget supplied by Google.
The process is relativity simple..
Once you have completed the analytic site search set up, you can start to see results under the content tab within your Google analytics dashboard.
Now you have all the pieces in place and the ’site search’ is returning data, you can analysis the information to identify what users are searching on your website. This could show on an eCommerce shop that users are searching for a product that you currently don’t stock creating a sales opportunity or on a regular website a particular service that relates to your industry.
Thanks for watching if you have any questions or comments, please leave them on the supporting blog post.
