Google Places Analysis - SEO Video Tutorial
Welcome to this weeks SEO Video tutorial, over the past two weeks we have covered the initial setup of Google places and the optimisation of the listing to improve the impressions for your business.
This week we will explain the analysis of your Google Places listings and the information displayed, we will then show how you can adjust your business’ information to improve the relation of the queries that your business appears for.
To see the analytics, click your business’ name. You are then shown the ‘dashboard’.
The first piece of information shows the date range, you can adjust this accordingly. By default it is set to 30 days or a month.
Next you have the ‘Activity’. This separated into Impressions and actions.
Impressions denote the amount of times your listing has appeared from a user query.
Actions then illustrates the amount of clicks from a user, so you can easily work of the CTR (Click through rate) by dividing impressions / actions.
Actions is also broken down further into ‘clicks for more info’ and ‘clicks to your website’.
(Show image) You can see the two options on an impression. The company name clicks through to the ‘website’ or the ‘more’ button displays the business’ Google places profile page.
Lastly the ‘top search queries’ show what keyword queries your listing is appearing for.
Looking at the ‘top search queries’ will allow you to decide whether what your current listing appears for is related to your business and your main services.
If you want to alter the ‘top search queries’ that your listing appears for, you can edit your business information on the right hand side. You should look to change the description, categories or areas of businesses to suit your business’ main services.
Thanks for watching if you have any additional information that can help optimise Google Places, please leave a comment on the supporting blog post.
August 3rd, 2010
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