Click Through Rate - SEO Video Blog #49
Welcome to this weeks SEO Video Blog, This week we are going to consider click through rates or CTR?
Most of the time when discussing click through rates it’s based on the information given by Google Adwords or other paid advertising services.
But, Google’s webmaster tools also has a click through rate feature which illustrates the clicks for your organic positions, when reviewing our own websites both crearecommunications.co.uk and crearedesign.co.uk displayed some interesting information.
Lets have a look at the facts and figures from webmaster tools..
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So you can see that the difference between just one position causes a dramatic change in the click through rate.
So what does this mean to your organic SEO campaign?, well.. we all knew it was important to be in the top 3 positions to get an effective return, but this also illustrates that users are most likely to click the first listing that they see.
We believe that as the SEO industry becomes more competitive, clients are will be demanding position 1 for their websites. This also relates directly to Google’s ethos, as the algorithm increases in intelligence, the less a user will have to filter out unrelated results, finding the desired result at the top of the page.
Thanks for watching.
