5 reasons NOT to ignore Bing - SEO Video Tutorial #54
Welcome to this weeks SEO video tutorial, Google still dominates the market share for search engines in the UK with a recent report from impact media outlining a 90% share in January 2010, Yahoo is second with a 5% share and Bing third with 3%.
However we feel that this may change and have outlined 5 reasons not to ignore Bing and although they hold a tiny percentage of the UK market share, this is increasing year on year and they already hold a 10% share of search in the US.
Number 1 - In the US it is already more effective to be position 1 in Bing than position 10 in Google according to click through rates, this is pretty similar for the UK market too and it is only going to increase over time.
Number 2 - PC’s that use either Windows 7 or Vista uses Bing as the default search engine in the start menu. With the over 70% of computers being PC’s and the majority of them running some version of Windows, this is a huge opportunity for Microsoft to continue to improve their market share.
Number 3 - All the Windows based PC’s in the world also use internet explorer by default, another Microsoft product which defaults to Bing.com. Also other browsers such as Safari 5 allow you to change the quick search box in the top right hand side to Bing rather than Google. Mozilla Firefox still uses Google as its default homepage, but with Google pushing Chrome, there is always the possibility of Mozilla jumping ships.
Number 4 - You have probably seen Bing’s current television marketing campaign. They seem to be investing a large budget into targeting the UK audience, selling themselves as ‘The Decision Engine’, implying that their results are more focus on the search query rather than returning any information that contains the keyword.
Number 5 - Yahoo will be using Bing’s algorithm so essentially if you rank in Bing you will rank in Yahoo!, meaning you will be performing position 1 for a combined 8% market share from both Bing and Yahoo!.
We hope that this has been of some help and you consider optimising for Bing as part of your SEO campaign. We have also released a new homepage on crearecommunications.co.uk, so take a look and any feedback is appreciated.
Thanks for watching.
June 11th, 2010
Bing’s current TV campaign is flawed and doesn’t show any benefits of switching from Google, people will not switch since it provides the best search results ie how to’s, reviews and research information, on the other hand Google search results for services, gifts etc are highly manipulated- many corporations have 1,000s of paid links, comment/forum spam etc and the best niche sites never appear on the first 3 pages for highly competitive terms.
June 13th, 2010
I started to use bing a week or so ago because of a tv advert I saw. I have not been that impressed and have now gone back to google after 2 weeks.