One off Optimisation Fee v’s Ongoing Optimisation Fee
Many people often wonder why all credible Search Engine Optimisation companies charge on going fees, I mean what else is there to do once the sites position has been achieved for its keyphrases?
The answer of course is that it takes a lot of effort to get a site listed for a competitive key phrase and just as much effort keeping it there. Not many non optimisers are aware that Google continually changes its algorithms and that it is continually revaluating a sites relevancy and trustworthiness to appear for the phrase it has been optimised for. In short a lot of work has to be done to keep a site listed for its key phrases.
