Does your SEO Campaign take mixed media into account?
Mixed media search isn’t a new thing, Google’s Universal Search has been around for ages, it’s just now that people are starting to realise that you need to incorporate more than just web based search into your SEO campaigns.
What does this mean?
It means that your brand needs to be incorporating more than just text based search into its SEO campaign. You should ensure that your brand performs in all the different strands of search results available today. These include, video, image, news, and more, including the newest; real time search.
Larry Cornett of Yahoo simply puts it this way: “Am I really being represented the way I want to be in every one of these search experiences?”
Video for SEO
Video is going to play a bigger and bigger role online. Why? Because it’s interactive, it can be interesting and informative as well as entertaining and fun all at the same time. And that’s what people want. Of course you must optimise your videos, otherwise they will get lost amongst the thousands of competing videos.
You can say a lot with video. You can have a video presenter on your homepage to introduce your company. This is great for visitors as it means they don’t have to read everything written on your site (though don’t remove the words - that’s all Google can consume at present) to understand what services your company provides.
Maybe you could have a video to demonstrate your products? This, again is very useful to your end user, they can see exactly what it is you are offering. They can see how your products work, and more importantly how they can benefit from what it is that you are providing.
Your videos must be optimised, or you’ll lose the benefit of having them in the first place. You will need to make sure that our videos appear in Google’s video search. This is important for your brand, as you want your videos to appear when someone searches for your brand. Make sure you choose an SEO company that has experience in video optimisation because there are subtle differences in the approach to video SEO.
