SEO And The Importance of Google Updates.
Using Google Updates To Your Advantage
This year has seen two major search result announcements from Google in the form of their January ‘Vince’ algorithm change, and the more recent ‘Caffeine’ update. Avoiding the technical implications of these for now, more detail of which appears in our recent press releases, let’s get down to the bottom line – what does this mean for you and your company?
The basic purpose of these changes is to ensure that your search terms give faster, more accurate and more comprehensive results. As around two thirds of searchers use Google, this is clearly a significant factor in usability. So in terms of search engine use, this is a good thing, hopefully you’ll be getting results from the terms you use more quickly and these will be more accurate.
But what does this mean for SEO? At Creare, we use a combination of all the techniques we possibly can to make sure your company is coming out on top for your keywords. These changes mean that white hat (legitimate) SEO grows all the more important, as does ensuring your business has a strong brand behind it.
So, the ways we use SEO tools such as articles, press releases, Facebook and Twitter now have an added impetus: creating and maintaining your company brand. By expanding your online presence and making sure we provide relevant and interesting information on your behalf, your customer communications will improve vastly, which can only be a good thing. With Google and social media marketing, we can help ensure you are targeting the right audience and, most importantly, saying the right things.
This might not provide instant results, but over a fairly short period of time your brand will solidify – your products will be associated not just with your company name, but also the messages you’re sending: from quality and value, to efficiency and innovation. By ensuring we use Google in the best ways we can, we help your customers to not only see what you have to offer more clearly, but to trust you and your services.
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