One Line Sitelinks in SERP
Traditionally site links appeared underneath the search results which linked to specific pages within the site. The idea of site links was to lead the user directly to the page that they may have been interested in. These were designed for large complex websites, allowing an overview of the content inside the website.
Until very recently sitelinks were only visible on the first listings in the search page, meaning one set of links per query. This can be seen with our sister company;
Google has now introduced in-line sitelinks, meaning more than one result can have sitelinks, the sitelinks are limited up to 4 links.
The one site links have the same benefits as the original two column site links (but obviously on a smaller scale). Google uses an algorithm to determine the which links are show from the sites content / pages. It has been designed to increase the visablilty and traffic for webmasters while also improving the experience of the users. If you are a webmaster then you can restrict the a page appearing in Google’s sitelinks for up to 90 days via Google’s webmaster tools.
