Google Announces Algorithm Changes
Today Google announced that they would be making two changes to their search algorithm. As any top SEO company will tell you, it is important to keep all internet marketing strategies up to date and we at the Creare Group are monitoring these changes very closely.
The first of these changes is the introduction of the concept of related search terms. What this means is that if you were searching for say ‘Search Engine Optimisation’ then the Google algorithm will now link it with related search terms such as ‘Search Engine Marketing’, ‘Internet Marketing’, ‘Organic Search Engine Optimisation’ etc.
The second change to the Google algorithm is the introduction of longer page descriptions for each result (also known as snippits).
We at the Creare Group are keen to find out if these changes make any real difference to search behavior and search results.
