Benefits Of E-mail Marketing For Search Engine Optimisation, How To Spread The Word To The Masses.
How Can E-mail Marketing Help Towards Search Engine Optimisation?
Alongside general Search Engine Optimisation (SEO) techniques, you may have noticed that we have been explaining some of the benefits and techniques used in the old-school method of reaching potential clients, e-mail marketing.
In one of our latest blog posts we explained how to carefully craft an e-mail to attract a target audience, in the right way. Today, we are going to explain some of the benefits of e-mail marketing for an SEO campaign, plus how you could spread the word to the masses.
E-mail marketing is a tried and tested method that businesses the world over have been using for years, to contact potential and existing customers. What these businesses may not be aware of, is that e-mail marketing could significantly enhance your SEO campaign.
One of the main techniques used by SEO consultants to get their websites ranking in the search engines is link building; there are various ways that consultants can go about this for example, through articles, press releases and blogging.
By including links within your newsletters that are archived on your site, it will strengthen any internal Search Engine Optimisation, by adding keyword rich content and links to other pages of your website.
All web optimisers know the importance of original content; search engines such as Google favour websites that are regularly updated with fresh, original content. This offers another opportunity to utilise your newsletter, by archiving regularly on your website you will automatically be adding fresh content.
Of course we mustn’t lose sight of the main purpose of an e-mail marketing campaign, which is to communicate with existing and potential customers. Reaching potential customers does not have stop with the contacts on your e-mail list; existing customers that are satisfied with your service are often more than happy to refer you to their friends, and similarly if your newsletter is worth reading potential customers may send it to their contacts too.
This often results in your newsletter being forwarded to two or three more people, but there could be a way for you to target the masses.
Anyone that has read an article or blog post online will be familiar with the ‘share to social’ button, the one with the Twitter, Digg, Delicious and StumbleUpon icons. Social bookmarking and networking is a popular tool used by SEO consultants and general web users. Adding a ‘share to social’ tab to your e-mail may encourage readers to share your newsletter, potentially to hundreds or even thousands of people.
If you are considering running an e-mail marketing campaign and want to harness it to it’s true potential, consider the SEO benefits that it could offer and why not add a ‘share to social’ section, to see how the traffic to your website could increase.
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