Target Audience

When looking to optimise any site, this is the most important thing to consider.

Who is your website aimed at?

Who is your target audience?

Unless you have clear and precise answers to these questions, you are setting yourself up for an almighty fall. When looking at what is your target audience, its vital to think about what types of words/phrases they are searching for.

Lets look at an example.

Jo wants to make a site selling plants online. First thing he might do, is narrow down the range of plants that he offers online. To get information about what things people are looking for online, he could use the following tool:-
http://www.google.co.uk/trends

This tool allows him to check what words people are searching for in a particular area of the world, at a particular time.

Jo finds that more and more people are searching for one specific type of plant, and decides that this is one of the phrases that he wants to target in his search engine optimisation.

This is a good start, but there are a lot of different variations in the name of the type of plant that Jo wants to optimise the site for. Which is the best one for him to pick?

This is where professional search engine optimisation consultants come in. Its our role to make sure that the keywords that a customer wants to use for their website are the most appropriate ones, and the most likely to bring in the revenue required. Costly mistakes in both time and money could occur without the benefit of professional advice, and we would always recommend that the words that a site is going to be optimised for, are discussed between both client and consultant. The last thing anyone wants to do is to put months of work into a site with little or no results.

Working with a reputable, and professional company, is the first step in achieving the results that you want for yourself, and we want to help you to achieve.

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