Key Word Density

The term frequency is a weighted measure of how often a search terms appears in a document or in our case a web site. Does Google and other search engines rate the importance of this as much as we think?

Most optimisers understand the concept that search engines ignore common words, such as ‘and’ ‘or’ ‘a’ ‘the’, so they have this in mind when writing a web page. These words hold no great value to the reader or valve of the page itself.

The Inverse Document Frequency (IDF) theory says that key phrases that are in a limited number of documents are more likely to tell you about the sites purpose, rather than key phrases scattered throughout many documents.

Have you checked your key phrases density lately? Do you think that your site could be classed as spamming?

This is a neat little tool, check it out
http://www.webconfs.com/keyword-density-checker.php

Search Engine Optimisation and Search Engine Marketing