Correct Keyword Placement
A key aspect of proper SEO is keyword placement. It is important to remember it isn’t just about the quantity of keywords. In fact, you can get penalised if you over-do the keywords. It can also look unnatural for the reader, and you must make your reader feel as though they are in the right place at all times to ensure your site actually does what you want it to do: get sales, enquiries etc.
Many people believe that if they fill their web pages with keywords then they will ‘get to the top of Google’ – this simply isn’t true. You should ensure your keywords are placed in the correct HTML tags.
Use these guidelines to optimise your page:
- Place your keywords in the Title tag, Meta Description tag, Meta Keyword tag, and if applicable in the Alt tags.
- Place your keywords inside one h1 tag, h2 tag and h3 tag.
- Ensure your keywords are in the first paragraph of the page – ideally this should be in the first 25 words.
- Place your keywords at the end of the page – ideally in the last 25 words.
- Make sure your keywords are in strong (bold) tags at least once on the page.
- Italicise your keywords at least once on the page.
- Put your keywords in lists.
By following these simple guidelines your site should not only read better than a page stuffed with keywords (and therefore be better at converting a browser into a customer) you are far more likely to get high rankings.
