SEO Tracking – New feature in Google Analytics!
Google announced on 20 October 2009 a new feature for Google Analytics. This is the Intelligence Engine. The Intelligence Engine seems to be aptly named, as it is a very intelligent feature indeed!
So, what does it do?
Intelligence Engine has default alerts to hand feed you useful information that previously you would have had to spend a long time gathering. So, this is a time saving feature that many SEOs and Search Marketers will be incredibly grateful for as we can spend more time fixing the potential problems rather than finding them.
Watch this Google Video for a tutorial
You can see that the ability to define your alert sensitivity is incredibly useful and interesting, as this will allow you to control the number of automatic alerts appearing in the intelligence reporting page – this gives you control to view as much or as little information as you need.
Further to this you can create advanced segments to discover high converting segments that you probably should track separately. The usefulness of having this one click away shouldn’t be underestimated.
You can also create custom alerts. This could be to track visitor segments that you are most interested in, for example if you operate in a few regional areas you would want to track visitors from these areas because they are your target. You can get this information delivered to you by email, so you don’t even have to keep checking your analytics every day.
This new feature hasn’t yet been rolled out across the board so I haven’t actually tested its effectiveness myself. However, I can see that once it does become available it will allow me to monitor my sites much more easily, fix problems before they become massive and generally give my customers a faster service. Can’t wait!
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