Google’s Adword Keyword Tool

Most people who work within Internet marketing will have some experience with this handy tool. Designed originally for PPC customers to browse similar phrases and check keyword competetiveness, it has now become a comprehensive tool displaying Advertiser Competetition, Approximate search volume for the previous month and a average search volume.

This tool has help us to advise our customers on phrases that are both relevant and specific to their industry or products.

Specific Phrases = Conversions

Google’s tool can help you discover phrases which maybe uncompetitive with large search volumes, this is ideal for a new web site with no weight within a search engine. Specific phrases may have less search volume, but usually people who search specifically are looking to buy.

Google’s Adword Keyword Tool : https://adwords.google.com/select/KeywordToolExternal

Search engine optimisation specialists.

There are many important factors to consider when link building for a site.  Link building is the single most important part of gaining high rankings within the main search engines, in particular Google.  As link building is so important we have detailed some of the key factors you should bear in mind:

1)  Make sure that your site has interesting content/functionality so that other webmasters in your niche would be interested in linking to.

2) Try to get as many of your keywords in your links, pointing to your pages, as possible. 

3) If you have some good internal content, then use direct links to/from your inner pages.

4) Consider buying links if you are in an extremely competitive market.

5) Use a variety of link text for your links. For example if you add words buch as buy or affordable to your keywords in some of your link text then this can make it look like more natural linkage and help you rank well for many targeted secondary phrases.

This is a far from complete list but does constitute some of the main guidelines.  Link Building is just one part of a successful Search Engine Optimisation (Search Engine Optimzation) campaign for your website.
 

Page Titles - Cramming or Spamming

Individual SEO companies have various different techniques when approaching the page title of an optimised web site or page.

The question is which is the correct way to implement key phrases into a page title? As we know we are restricted to limited number of characters within a page title, The page title being an essential part of the internal optimisation and with such precious space how do you approach it?

If you are optimising for x amount of phrases on a individual page then you have 2 different options. These two techniques have been tested and both have seen results:

Cramming - Grammatically not correct, mentioning a larger volume of phrases only once.

Spamming - Repeating the same keyword various times in a single title.

Which works best?

The answer is that you need to find a happy medium. The page title has to be descriptive and not just designed for search engines, This means do your research and find out the competitiveness of all the key phrases and organise accordingly.

Each optimised web site is individual to the specific phrase and performance of the phrases can depend on competitiveness of the phrase and even the techniques implemented into your competitors sites.

For more information regarding search engine optimisation please contact our qualified staff at Creare Communications where we will be happy to help.