How to use the Google Adword Keyword Tool

Most people who work within Internet marketing will have some experience with this handy tool. Designed originally for PPC customers to browse similar phrases and check keyword competitiveness, it has now become a comprehensive SEO tool.

The benefit of the Google Adword tool for SEO is that it enables you to research your potential keywords for your site providing you with enough information to allow you to make an informed choice on what keywords would suit your business best.
You can discover not only the competitiveness of each word but as it also displays approximate local and global search volumes for the previous month you can gage the level of people that actually type your proposed keyword into Google.

This tool has helped us to advise our customers on phrases that are both relevant and specific to their industry or products.

Specific Phrases = Conversions

Google’s tool can help you discover phrases which maybe uncompetitive with large search volumes, this is ideal for a new web site with no weight within a search engine. Specific phrases may have less search volume, but usually people who search specifically are looking to buy.

Google’s Adword Keyword Tool : https://adwords.google.com/select/KeywordToolExternal

The importance of picking the right keywords to optimise your site with is vital for any SEO campaign. Ultimately, when anyone starts looking into SEO their main target is to not only get to the first page in the search engines but the main goal is to get business enquiries and sales from their website.

The best way to assess what are the right keywords to use is by using the Google Adword Keyword Tool.

• Start by brainstorming a selection of words you feel people would be likely to type to find your business.
• Think about your industry and decide if your target market is a local one or national market.
• If your business is an ecommerce shop or you offer your services across your country then a national phrase is best but if you are offering services to the local community i.e. Roofing London then a local phrase would be better.
• Type your phrases into the keyword tool not forgetting to add London if its a local target market as demonstrated below. (use London in your search even if this isn’t your area as it gives more accurate results).

• Your results will then be produced. Click the local monthly searches text to put them in order of highest to lowest search volume. Other keywords will be offered here but these can be refined by the simple check boxes in the side bar. If you are doing a local campaign only then take note of the keywords that appear with London next to them.
• This example shows results for the national phrase of wheelchair ramps. See how it is quite competitive and has a good level of local people searching for this phrase. If you though that was too competitive for your business you could pick one of the lower keywords to reflect the market you feel your business can compete with.

• The keywords that come at the bottom of the list as displayed below, also for the wheelchair ramps search, with no or very little search volume are worth taking a note of.
• These can be used as long-tail keywords as titles for any blogs or articles to be published on the internet you may write to support your website. These words are not very competitive and you will most likely rank high up for these straight away. With a link to your site in the articles this can increase traffic further.

Be wise when choosing your keywords from the options that come up in the tool. Don’t always pick a keyword that’s too small for your main keyword, as you will most likely get it to page 1 position 1, but if no one searches for you how will they find you?

On the other hand if you are going to go for a massive keyword choice with the highest search volume ensure your website is of a high enough quality and that you have the time, patience and resources needed for such a competitive keyword to compete with the other top websites that are on page 1 for that keyword.

Taking the time to research your keywords first using the Google Adwords Keyword tool can make the difference between the success and failure of your businesses website.

Search engine optimisation specialists.

There are many important factors to consider when link building for a site.  Link building is the single most important part of gaining high rankings within the main search engines, in particular Google.  As link building is so important we have detailed some of the key factors you should bear in mind:

1)  Make sure that your site has interesting content/functionality so that other webmasters in your niche would be interested in linking to.

2) Try to get as many of your keywords in your links, pointing to your pages, as possible. 

3) If you have some good internal content, then use direct links to/from your inner pages.

4) Consider buying links if you are in an extremely competitive market.

5) Use a variety of link text for your links. For example if you add words buch as buy or affordable to your keywords in some of your link text then this can make it look like more natural linkage and help you rank well for many targeted secondary phrases.

This is a far from complete list but does constitute some of the main guidelines.  Link Building is just one part of a successful Search Engine Optimisation (Search Engine Optimzation) campaign for your website.
 

Page Titles - Cramming or Spamming

Individual SEO companies have various different techniques when approaching the page title of an optimised web site or page.

The question is which is the correct way to implement key phrases into a page title? As we know we are restricted to limited number of characters within a page title, The page title being an essential part of the internal optimisation and with such precious space how do you approach it?

If you are optimising for x amount of phrases on a individual page then you have 2 different options. These two techniques have been tested and both have seen results:

Cramming - Grammatically not correct, mentioning a larger volume of phrases only once.

Spamming - Repeating the same keyword various times in a single title.

Which works best?

The answer is that you need to find a happy medium. The page title has to be descriptive and not just designed for search engines, This means do your research and find out the competitiveness of all the key phrases and organise accordingly.

Each optimised web site is individual to the specific phrase and performance of the phrases can depend on competitiveness of the phrase and even the techniques implemented into your competitors sites.

For more information regarding search engine optimisation please contact our qualified staff at Creare Communications where we will be happy to help.