Google now offers a page rank measuring tool built into their free downloadable tool bar, available for all popular browsers.

The Google Page Rank tool, provides a logarithmic scale to mimic the link popularity of pages and websites themselves. By looking at a page rank you can automatically see how important Google rates the web site or web page. First Search SEO currently has a page rank of 3/10, but with constant link building this will rise and is almost certainly a 4 now. (just awaiting Google to re-score the web sites - this usually happens 4 times a year, but this is not set into stone.)

Google would like you to believe that their Page Rank system is the core of their search engine optimisation system, this is simply not true and there are many other factors which improve the returned results which Google supplies.

Many webmasters and developers exchange links with as many sites as possible, but this isn’t necessarily the right thing to do. As you can image there are good links and bad links, which are available to exchange with on the web. Google has the intelligence to sort the good from the bad, this increases the risk of swapping and adding links to every site possible.

“When you link to the wrong circles, you run the risk of being associated with them”
Aaron Mathew Wall, (http://www.theseobook.com)

Google’s page rank is only a single component of the Google search engine algorithm. A better optimised site with a lower page rank will feature above a competitor with a higher page rank in the results of a keyword search in Google.

Search Engine Optimisation tips and Implementation from First Search SEO