In the natural or organic search engine optimisation listing within Google, you sometimes see Google displaying several links to pages within a site underneath the main link. It is difficult publish this in a listing within the search engine, as google has an automated algorithum which controls the functionality.

Usually it is aimed towards the larger of web sites and usually appears in relation to searches that involve a company name (your company) or specific pages from a web site other than the homepage. Rumor has it backward links containing the company name and therefore attracting a lot of visitors via Google is a main reason that Google applies these to your listing. Most probably Google will have a threshold for the amount of keyword rich links you need before supplying your site with a ’sitelink’.

The sitelinks can be taken from any area within your site and Google does not restrict this to your main navigation, The speculation behind the theory of ’sitelinks’ within the search engine optimisation listings is that it is directly related to the highest search phrase volume on a site.