The web log’s abbreviated form is known as a Blog. With the popularity graph of internet and web based services rising day by day, The Blog has become the most familiar and popular term among internet users around the globe.

Usually websites which maintains information in a chronological order is called a Blog. A Blog carries diary type information that is frequently updated. The topics for Blogs can range from personal to political. It may focus on a single subject or can handle a variety of subjects in different domains. The participatory aspect of the blog is the unique selling point of it.

A Blogging site contains articles on a specific topics or variety of topics which are listed in a chronological order, with the newly updated article appearing first. An archive of previous articles can also be saved for future reference. A facility for the user to post his comments on a particular article is also provided. This makes the blog more of an interactive place where ideas are exchanged and comments are made which results in the general improvement of the site.

As the marketing businesses around the globe focus on the internet with aggressive marketing strategies, blogging sites have gained much importance than ever. Online marketing proves out to be successful when your optimised document gets indexed and ranked by a popular search engine.

This can drive huge traffic to your website and there by increasing its popularity. As a channel for cost effective marketing, a blog can be used within the overall Online marketing mix. If optimisation of content is taken seriously, huge benefits can be reaped from it. If the content is categorized according to themes, it makes your content understandable for the search engine. Meansing you will have a better chance of getting high ranks on the specified topics.

Providing an uncomplicated URL makes good way for search engine spiders to notice your content. Compared to websites, blog provides more free links to other sites. Any form of media, audio, video, images or text files can be made easily be posted in a blog. The presence of this kind of media can attract a huge number of incoming links. Traffic rates can be increased using RSS feeds. Among all these, the only thing which can make your website stand out in the crowd is fresh content. Yes, fresh content can force search engines to pay more visits to your sites. Providing fresh content can result in incremental increase in site traffic too.

Besides all the above mentioned advantages, the blog is very much vulnerable to spams. Spam Blog, popularly known as ’splogs’ capitalize on the network communication features like low cost, easy accessibility and flexibility. As part of the get-rich-quick schemes, slpogger make use of splogs to make money by getting the user to click on the ads displayed on the site. The slpogger gets paid every time someone clicks the ad. Using these methods for increasing traffic to your site may drive you into deep trouble.