Understanding Bounce Rates
Bounce rates also known, as exit rates can be a crucial part of analysing how well your site is performing in the online arena. Bounce rates indicate what pages are either letting your site down or leading it to successful conversions. However, it seems to be a touch and go subject, with many people unsure what they exactly mean.
What is a bounce rate?
Put simply, it is the rate of which people leave your site without visiting any other pages. The lower your bounce rate the better your site is performing.
Analysing bounce rates
So what is a good bounce rate, Avinash Kaushik a Google Analytics specialist quoted “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.”
Help is at hand
If you find your site has a high bounce rate, there are many ways to improve it. First is finding out what the possible causes may be, usually its from either poor design or bad usability. Other than these it could be due to poor content on the site, or that you are being found on Google for unrelated terms to your company. Resulting in users leaving the site on entry. Second, is correcting these potential problems, at Creare Communication we offer a range of search engine optimisation services to improve your sites bounce rate and higher conversion rates.
Wait how do I find out my bounce rates?
There are many applications that you can use to track your websites analytics. At Creare Communications we implement Google Analytics into each of our sites, which offer monthly detailed reports including bounce rates, conversion rates, average time people spend on your site and much more.
To find out more about these services click here.
Listen to this article
