You may be asking yourself, as we have been here at First Search SEO, ‘why does my site rank brilliantly one week then not the next?’

Continually updating your site content may be recommended to a lot of web masters, this may be so if done a certain way. For example, from the experience of the search engine optimisers at First Search SEO, we have found that Google disagrees with the constant changing of optimised key phrases.

The best way to constantly update your site is through a content managed news systems or a RSS feed, these can still cause problems, as if you have script re-calling the articles and the titles are or aren’t key word rich to your chosen optimisation, this can also effect you Google standings.

The name “Google Dance” has often been used to describe the index update of the Google search engine. Google’s index update occurred on average once per month. This have now changed and Google crawls the web constantly for updates, but does this still have a similar effect as the previous method?
Google’s search engine pulls results from more than 10,000 dedicated servers, now it’s not possible to update the index on these servers at the same time, so one by one they will be updated.
Now does this explain the reason why an unchanged site can drop severely in Google’s rankings or even disappear all together?
Could the search specific to your site be determined by which Google server your search is being processed by this week or month? Maybe, and it would explain these strange behaviors shown by standings.
This week my site has been cached by a Google server that has yet to be updated with the backward links obtained and the newly gained importance of the site, meaning that my site have gone from being top 40 to the bottom end of 200?
If this is true, then only time will allow us at First Search SEO to determine the time scale that this happens over and whether the site in question returns to its rightful place once all the servers have been updated.
Search Engine Optimisation and Marketing from First Search SEO.