As in previous posts, we are going to look at positive strategies for increasing traffic to your web site. In this brief article we will look at the areas of concern and the separate sections of your web site which need to be optimised.

* In site Optimisation
* External Backward Links
* RSS Feeds
* News Articles
* Forums

- In Site Optimisation -

1. This area covers internal key phrase rich links to pages within your web site, you should link key phrases to the page your working on, a related product page, external related sites and contact pages.
2. Headings are also important and should replicate you page title almost, Only one H1 tag on each site is also important.
3. Meta Tags (description, Keywords) should be individual for each optimised page and removed from un-optimised pages.
4. The content within you site is highly important and remember that ‘content is king’.
5. Layout out within sites is also very important, use div classes if possible and replace images with classes where possible.

- External Backward Links -

1. Create Key phrase rich backward links from your customers as you probably have control on the phrases returned more than ever.
2. Directory sites, whether this be in a general directory site or one specific to your industry.
3. Related sites - this could be a product manufacture that your company supplies, they usually have larger PR and will be glad to have a distribution center for their products linked on their site.

- RSS Feeds -

1. RSS feeds offer the chance for interested users to subscribe to the content that you post on your web site.
2. Also provides search engine friendly articles that can be traced back to your site.
3. Give the user something worth reading and they will read it, again content is king, if they like what they read then they will return time after time.

- Forums -

1. Forums are a great way of sharing industry news, with colleges and other industry buffs.
2. A way for starters in an industry to ask questions of the professionals and also gives a sense of realisum for the web site user, not just a robot.

Search Engine optimisation & search engine marketing by First Search SEO