Page Titles - Cramming or Spamming

Individual SEO companies have various different techniques when approaching the page title of an optimised web site or page.

The question is which is the correct way to implement key phrases into a page title? As we know we are restricted to limited number of characters within a page title, The page title being an essential part of the internal optimisation and with such precious space how do you approach it?

If you are optimising for x amount of phrases on a individual page then you have 2 different options. These two techniques have been tested and both have seen results:

Cramming - Grammatically not correct, mentioning a larger volume of phrases only once.

Spamming - Repeating the same keyword various times in a single title.

Which works best?

The answer is that you need to find a happy medium. The page title has to be descriptive and not just designed for search engines, This means do your research and find out the competitiveness of all the key phrases and organise accordingly.

Each optimised web site is individual to the specific phrase and performance of the phrases can depend on competitiveness of the phrase and even the techniques implemented into your competitors sites.

For more information regarding search engine optimisation please contact our qualified staff at Creare Communications where we will be happy to help.

This entry was posted on Friday, July 4th, 2008 at 5:04 pm and is filed under News.