http://www.crearecommunications.co.uk/news Industry News Fri, 07 Mar 2008 10:00:57 +0000 http://backend.userland.com/rss092 en The web log's abbreviated form is known as a Blog. With the popularity graph of internet and web based services rising day by day, The Blog has become the most familiar and popular term among internet users around the globe. Usually websites which maintains information in a chronological order is called ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/blogging-in-relation-to-search-engine-algorithms/ First Search SEO is proud to anounce the arrival of our sister site www.onlineshopdesign.co.uk, Online Shop Design offer experienced e-commerce solutions and with the search engine optimisation experience of First Search SEO, Online Shop Designs e-commerce marketing team is one that will strive to get your e-commerce shop to the top. http://www.crearecommunications.co.uk/news/news/first-search-seo-has-a-sister/ How important is it to have a good domain name? and what effects does google put on extensively long domains or new domains. Right in this post i am going to use a customer of First Search SEO as an example. Our client has a less than 6 month old domain name ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/how-effective-is-a-good-domain-name-search-engine-optimisation/ The term frequency is a weighted measure of how often a search terms appears in a document or in our case a web site. Does Google and other search engines rate the importance of this as much as we think? Most optimisers understand the concept that search engines ignore common words, ... http://www.crearecommunications.co.uk/news/news/key-word-density/ As in previous posts, we are going to look at positive strategies for increasing traffic to your web site. In this brief article we will look at the areas of concern and the separate sections of your web site which need to be optimised. * In site Optimisation * External Backward Links * ... http://www.crearecommunications.co.uk/news/news/search-engine-optimisation-seo-that-works/ Web 2.0 has had many success stories as the integration between web content and user interaction becomes evermore seamless. However, the most popular of this new series of web technologies is blogging – a means whereby users can post articles and opinions on any topic of their choosing on their ... http://www.crearecommunications.co.uk/news/news/blogging-as-an-effective-search-engine-marketing-strategy/ You may be asking yourself, as we have been here at First Search SEO, ‘why does my site rank brilliantly one week then not the next?’ Continually updating your site content may be recommended to a lot of web masters, this may be so if done a certain way. For example, ... http://www.crearecommunications.co.uk/news/news/the-google-dance/ You may be asking yourself, why do i position well in yahoo and msn, but not in Google? Well your probably getting penalized for something that you have implemented into the search engine marketing of your site. Different search engine use different algorithms and each search engine weighs different parts of ... http://www.crearecommunications.co.uk/news/news/comparing-search-results-between-search-engines/ Google now offers a page rank measuring tool built into their free downloadable tool bar, available for all popular browsers. The Google Page Rank tool, provides a logarithmic scale to mimic the link popularity of pages and websites themselves. By looking at a page rank you can automatically see how important ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/page-ranks-in-search-engine-optimisation/ You couldn't expect to get on the first page of google with a general single word search term, for example if you typed in 'buy' you would recieve over 100 million returned results. Thats over 100 million people trying to use the word 'buy' to send traffic to their sites. Now ... http://www.crearecommunications.co.uk/news/news/key-phrases-in-search-engine-optimisation/ A common question we get is can you only optimise the Home page of a website. I can understand why people think this as the Home page is the most important page of the site but the answer is YES you can and should optimise the other pages of ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/search-engine-optimisation-of-a-website/ In the natural or organic search engine optimisation listing within Google, you sometimes see Google displaying several links to pages within a site underneath the main link. It is difficult publish this in a listing within the search engine, as google has an automated algorithum which controls the functionality. Usually it ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/google-and-sitelinks/ The algorithim that Google uses to position sites for keyphrases has changed (as it always is). The most recent change is to devalue a link from a website that is a paid link. We at First Search SEO keep abreast of all changes to the Google Algorithm and can rest assured we ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/paid-links-worth-less/ Many people often wonder why all credible Search Engine Optimisation companies charge on going fees, I mean what else is there to do once the sites position has been achieved for its keyphrases? The answer of course is that it takes a lot of effort to get a site listed for ... http://www.crearecommunications.co.uk/news/news/one-off-optimisation-fee-vs-ongoing-optimisation-fee/ Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when ... http://www.crearecommunications.co.uk/news/pay-per-click/pay-per-click-marketing/ Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/the-history-of-seo-search-engine-optimisation/ Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit ... http://www.crearecommunications.co.uk/news/search-engine-optimisation/search-engine-optimisation-rules/