New year, new optimisation?

Perhaps your business has changed since it was last optimised. Maybe you’ve acquired a new area, or some new products. Either way, people need to know about these changes, and what better way than by optimising your site- people will land on your site using your key phrases, and then discover everything you have to offer.

•    Blogging
Blogs- not just used by people travelling the world, blogs and RSS feeds are also a fantastic way to keep people updated on what your business is doing and achieving. Creare can help you to set up a blog or RSS feed on your site to optimise your business.

•    Article Marketing
Working in a similar way to blogging, article marketing allows you to post articles about your business areas on article directory sites. Again, Creare can help with this, providing talented writers to create articles on your behalf.

There are so many SEO techniques available to you- all it takes is one call to Creare to get your business optimisation on track.

Make it a new years resolution to optimise your website to the best it can be.

Merry Christmas and have a happy, new, fully-optimised year!

I imagine the thought process goes something like this:

• We aren’t getting many enquiries
• We are paying an arm and a leg for directories with little ROI.
• We do not have a website or we have an old website.
• We need a new site.
• We need enquiries from our new site.
• We need to market the new website.
• Introduction to search engine optimisation.
• Find for an SEO firm.

Our client base constantly sees excellent ROI from there websites, with an excellent design capability and SEO portfolio we are confident that we can make a new search engine friendly wesite work for you and your business.

So…. if you have realized you need your business on the SEO bandwagon please contact Creare.

Call Creare Communications today and see how we can change 2009 in 2008 and make sure you receive the best SEO service that your company deserves.

Popular Christmas Phrases

What do people search for around this time of year? Presents and gifts? Tickets to somewhere or something? Clothes, fancy dress outfits and other party supplies?

Creare can help you to optimise your site over the Christmas period. Certain phrases become more popular and in demand and we can help you to optimise your site to cater to this demand.
With our wide SEO skill set, we can help you to increase your search engine ranking and optimise your site to its fullest potential over this busy period that is almost upon us.

PPC - The downside of using PPC to promote Xmas offers is that the cost per click will increase with demand, the upside is that you are guaranteed results. With more and more people turning to the internet to grab Xmas bargains, i know we will start to see customers demand for listings expand seasonly.

Organic SEO - Well this all depends on the product, competitiveness of the phrase and how specific your target market is… With niche key phrases that are name specific i think that you can successfully optimise organically in a short time period. Organic SEO would work out cheaper in the long run.

In conclusion to see a good return on your investment you would need to calculate the time scales, phrases and cost on each method. To do this a good consultant is vital. If you are interested in search engine optimisation this Xmas please contact Creare.

Using Google Trends: http://www.google.com/trends You can set the search result to the last 12 months to see the amount of phrases searched, so let trial it, firstly with something obvious…

So the phrase ‘great christmas presents‘ isnt searched at all from half way through january to half way through october, where as in November, December it is searched massively. see the result .

Quite an easy example, let try something else:

Present Ideas - again a fantastic example of trends… see example.

This combined with a lot of time and commitment would be an excellent marketing tool, you could research the phrases that have high search results at Xmas and prepare while there is no pressure, This would allow you to find relatively good / high search volume phrases with low competitiveness. Perfect for quick honest results.

The trends change for key phrases with each season, and for some businesses there are key phrases that can become ever so competitive around the Christmas period. This is why it is important for seasonal businesses to decide their key phrases carefully or they could be competing alongside many others all with the intention to appear first on Google.

By ringing Creare we can give advice and pricing for any phrase and any business, so you know how much some phrases will cost before you commit to anything. Ring now on 01455 55 00 62

We believe that in order for a website to work you need both Web Design and Search Engine Optimisation skill sets. 

If you only have the Web Design skill set then you will end up with a great site that never gets any visitors.  If on the other hand you only have the Search Engine Optimisation skill set then your site will get visitors but you will never get any interest.  With both skill sets your site will get found and once found you will get a good Return on Investment (ROI) from your site.

Why not give us a call to find out more about why both Web Design and Search Engine Optimisation skills are vital for a successful web campaign.

At Creare we understand the importance of going a little bit further.

• Social media marketing provides a valuable platform on which to optimise your website even more. A good place to start is to have regular articles posted on your site that are keyword-rich. Using a phrase that people will search for will increase your chances of a high Google ranking.
• Social bookmarking sites are also a way of adding links to your articles that people might not otherwise discover. They offer a great way to market your articles, they are free to join and there is no limit to the amount of bookmarks you can add.

There are also free article sites that you can submit your articles to- they work in a similar way to social bookmark sites except you post a copy of your article on them instead of just linking to it.

Creare know how to optimise your site to its fullest potential, taking social media marketing sites and using them to our advantage.

Creare understand the importance that Social Media Marketing has on the success of ranking higher on Google so go to extra lengths to ensure that they are thorough with their research of ideal article sites, social book marking sites and blogs. Generating backward links is all part of the Optimisation process and is vtial to getting a site noticed and by doing this through Social Media Marketing it can be continuous progress that maintains the success of a performing site to ensure they stay at that very important position on Google, page one number one.

Social Media Marketing is an excellent way to generate traffic to your site, through allowing other internet users to share information that you are providing for your specific industry. This way if you write a relevant article about search engine optimisation, social bookmark it and then it generates interest you have automatically generated an identity that benefits the brand of your company.

Part of social media marketing is often based on what can other users do for me? we if you know that they write blogs about your industry then this can encourage them to write similar articles and reference ones they have read previously (i.e. link to your post).

Participating in a certain activity or making particular friends that could benefit you in future, falls upon the social capital model. This may not be done consciously but does apply to the users in SMM sites.

Read more on Social Media Marketing - Wiki - http://en.wikipedia.org/wiki/Social_media_marketing

Read more on Social Capital - Wiki - http://en.wikipedia.org/wiki/Social_capital

So where do you start?

The first thing we thought of was the size of the text, we currently have size 12px, but this can easily be increased by using your command button plus the + & - on your keyboard.

PC - ctrl + or ctrl -

MAC - cmd + or cmd -

We then thought for the visually impaired audio would be an excellent idea, we used www.talkr.com to integrate an automated audio podcast into our news post, which is click-able at the bottom of this post.

We were so happy with this that we found a way of integrating a similar method onto the home page, search engine optimisation page and other services pages. This means from anywhere on the Creare Communications site site you can listen to the content via audio.

Less computer Literate.

It is good practice to ensure that the usability of your site is well designed, we made sure that our site has clearly labeled navigations, large heading and obvious ways of navigating throughout the site. Obvious but important techniques

If you would like to contact Creare regarding disabled friendly websites or search engine friendly websites please call one of the numbers on the top banner.

As one of the best SEO companies in the country, we know how important it is not only make our sites as optimised as possible, but also to make them as disability-friendly as we can.

UK businesses with a website have been legally obliged to make them accessible for disabled users since 1999. Currently we have optimised our site for deaf users and also the visually impaired, with a little mp3 feature called ‘Listen’ that allows a user to listen to the pages as well as reading. But what else can we do?

Businesses with accessible websites can tap into the estimated £80bn spent by people with disabilities, which leaves us with a few questions and possibilities to consider when it comes to optimising a site. Is there a standard programme to use for text sizing, for example? There is a lot to consider when optimizing a site for disabled users and at Creare we believe we are on the right track.

Links are a huge part of SEO- they can optimise websites by linking them to other industry related sites. But how can links make a website disability-friendly as well as SEO friendly?

Imagine you have a pie chart or some sort of graph on your site that gives vital information about your company. Graphs and so on can be confusing for partially-sighted people, especially with the detail and colours. A good idea to solve this problem would be putting a link underneath the image that directs the user towards another page where the information in the pie chart is given in a simple text format only. It makes it easier for the user to read and can also help your SEO; make the page of text keyword rich, and your site is also automatically optimised.

Local Business Center allows you to add your customer for a specific industry and specific area. such as a customer of ours called Hereford Tyres.

When you type in ‘Tyres Hereford’ into Google.co.uk you get this result:

http://www.google.co.uk/search?hl=en&q=tyres+hereford&btnG=Search&meta=

Not only to they appear in the organic listings, they also appear in the Google maps section at the top. This is excellent for regional SEO campaigns and automatically gives a great listing.

It is important that your chosen SEO company understands your best interests and that it understands every opportunity to improve traffic to your site.

They were contacted via the phone by an SEO company (we will call them SEO Company X) asking them if they wanted to appear Page 1, Position 1 for the phrase ‘Locksmiths Leicester’. SEO Company X said to them that they had a special relationship with Google and that for a set up fee of £400 and then a monthly fee of £300 they would guarantee them Page 1 Position 1 for this phrase. Now some of you who know how Google and SEO works will realise what SEO Company X are doing here.

They are basically setting up a Google Click Account (in 5 minutes) with one phrase (Locksmiths Leicester) in it for £400. They are then allocating the customer’s monthly budget of £300 on this phrase knowing that this phrase will never generate enough traffic for even 20% of that. The customer pays them £300 a month, not knowing how many clicks they are paying for, and SEO Company X makes lots of money for very little. (The only downside for SEO Company X is that they lose all their customers!!)Now, as much as things like this annoy me I am pleased that they contacted Creare to advise them on what SEO Company X were doing. Our first bit of advice was to our new customer was to cancel their contract with SEO Company X.

I am delighted to say that we at Creare set up our new customer with a Google Click account with a wide and relevant range of phrases and areas with the customer only paying for the clicks that the account uses. We also introduced them to Organic optimisation with one of our popular ‘No Upfront Fee’ schemes. I am pleased to say that our once sceptical customer now achieves very good business from the web through a combination of Google Clicks and Organic optimsation. Now that is an exaple of good SEO.Why not call us now so you and your company can have the Good SEO Company Experience.

When a company has a website designed for them, the design company can set them up with Google reports- every month a report will be sent to the customer, detailing the traffic to their site, the number of visits, the keywords and the bounce rates, to name but a few.

Search engine optimisation will improve your rating in these reports.  Because SEO is about ranking as highly as possible in Google search results, a small pie chart on the ‘Analytics’ page gives you the percentage of traffic that comes from search engines; obviously you want this percentage to be as high as possible in order to show that the SEO process is working.

The ‘bounce rate’ details the percentage of people who have visited the site and clicked straight off without looking at it. The higher the search engine traffic, the more likely it is that your bounce rate will be lower. If people have landed on the site through their search choices, it is highly likely to be what they are looking for and they therefore are unlikely to leave the site straight away.

Essentially, the Google webmaster tools are there to help you view the progress of your site and its SEO.

Google Maps is only specific for regional businesses to help with customers searching for a service and location.  The purpose is also to generate more traffic towards your site as people looking for a specific service in that area. If potential customers for a regional business search for a service and an area, your company will arrive higher than those who do not invest in Google Maps.

If you are a regional business, looking to generate a higher interest for your business then Google Maps could be the way forward to bypass all of your competitors and reach that all important position of number one page one.

I know that this is not our true result so i was wondering why this happens on occasion. What i realized was that it is Google being clever. If you are logged into your Google account it recalls your site in a higher position.

It places what result it thinks you want to see first so in our case for our main phrase, we are page 1 position 1, when we are actually currently placed at the top of page 2.

SEO varies in price from one company to the next, alternately selling at both rock-bottom and extortionately high prices. But any good SEO company will not charge large, upfront prices.

When it comes to choosing an SEO company, expensive, immediate fees do not necessarily mean that this is the best company to go with. Some smaller and better companies charge lower prices- they know that they can deliver what they promise, and obviously have a lot of clients that they are forging good relationships with.

It is more important for an SEO company to have proven results than it is for them to be overly- expensive. Upfront fees are generally not a productive way to run a good business- it is the results that count.

What you mean to us!

Of course there are some businesses that have made sure they only provide the service of Search Engine Optimisation and forget about customer relations and what results they are after from having their site optimised. Some SEO company’s focus on the design of what they feel works, rather than listening to their customer and what they had envisioned. This can cause problems and the customer can pay for a service that doesn’t reflect what they and their business are trying to portray.

How are Creare different to other SEO Companies?

We here at Creare are unlike a lot of SEO companies and take a different approach to helping companies in the Coventry area. We are here to find what you had envisioned for your site but guide you all the way. We want the best for your company and that is why we guarantee that we can have your company ranking higher on Google in a shorter time than most, with a friendly and organised team of consultants and designers.

Variable Prices:

But for all of this we make sure we give you a quality service at one of the best prices available. You as our customers decide the amount you want to pay, whether that be £100’s or £1,000’s, we have everything to suit your budget.

Quality Service:

We have a team of organised and friendly staff who will maintain your site to ensure it is to the highest standard. You can be reassured that the service you require is everything and more, we are here to make sure that your site is the best it can possibly be!

1.) Yahoo Site Explorer - excellent tool which shows a comprehensive list of backward links and the amount of pages a specific site has.

2.) Google Analytics - Shows traffic, bounce rates, page view, time on site and key phrases used to generate your traffic.

3.) Google Adwords - Shows both search volume and related keywords excellent for a start of a SEO campaign.

4.) Feedburner - Burns your feed into a versatile feed for various platforms.

We have many processes using various tools to consultant and advise our customers, the key is to use all the free software out there to your advantage and be clever about it. Creare are search engine optimisation specialists.

There are endless SEO tricks that a good SEO company can provide you with, to make sure that you are getting the best out of the Internet that you can. After all, what good is a great site when no one ever visits it?

The Internet is now the fastest growing medium; using directories to search for information and services has been well and truly usurped by search engines. If you were flicking through a directory for window repairs, your eye might be caught by a smart, well-designed advert. The same is true of search engines- usually people do not bother to look any further than the first or second page, and will pick the first company they see. Your business could be value for money and a much better deal for prospective customers, but if your SEO is not up to scratch, you won’t be getting the business you could. A well-optimised site will rank highly in Google, thus getting more attention from searchers.

SEO is something you need as a company, and is definitely a well-spent venture.

I have always been under the impression that optimisation companies who deal with blue chip companies have an easier time. If a large client with global / National recognition comes to you and asks you to optimise for a keyphrases that represents there known business, then the public have already done a section of the work involved. Surely then achieving national results with small / medium unknown customers is a better achievement.

Creare have a massive customer base, ranging from 1 man bands to large corporate giants and have experience with all different scales of SEO. We have had continue success with our implementation of search engine optimisation and will continue to push our own sites and our clients.

We aim to be the most successful seo company in the UK. We are already one of the largest web design companies proving our SEO capabilities, customer satisfaction and success.

So will Creare one day be named in  the UK’s top ten SEO companies? I think so, we have an excellent skill set and are always pushing our standards and we hope to receive some recognition for our achievements by the SEO world very soon.

Since beginning my employment with Creare I have personally seen and been involved with business customers who have seen their own search engine rankings improve dramatically. This improvement is solely down to the great work we put in to every customers optimisation.

Great search engine optimisation can take time and effort, but put your trust in Creare and you will be rewarded!
Written by Gareth Joyce on behalf of Creare.

But how do you do this? It is so much more than just building a site and having a clever web design. There is serious advanced work done behind a website that makes your site become noticed.

A good Search Engine Optimisation company offers you excellent customer service, flexible costs and the guarantee of a higher ranking in Google. If a SEO business is confident of their success rate, they will surely have customer reports on their site. This is a positive way to be sure of the success of the company. If the customer feedback is excellent then you as a new customer can be assured that you will be treated with equal respect but as an individual business.

There are other aspects in the process of optimisation that contribute to a company’s success:

• Website marketing
• Search Engine Optimisation
• Web functionality
• Internet marketing

These four skill sets all work together to produce a high flying website that is guaranteed to create more interest in your business than you could imagine.

The process of SEO is exciting, as the stages taken throughout will gradually show you results online. Your money is spent wisely and no matter what your budget, you will rank higher than anybody else that hasn’t made the investment of Search Engine Optimising their site.

It takes a little time, but you can track your progress along the way and see your company rise above all of your leading competitors.

The credit crunch is causing companies to look for ways to generate business more effectively. Consumers are becoming more price conscious and consequently looking for the best deals, turning to the internet and search engines to find them. A company’s website needs to be optimised to feature highly in the search engine results. If it isn’t optimised then it won’t feature when you search; this means that the company loses out on potential business and the customer might miss a better deal.

The first instincts of a company in a cash crisis are to cut back on spending on non-essential items. Advertising can be seen as a non-essential item, therefore being the first thing to go in the cutbacks. Far from reducing advertising costs in the credit crunch, they should be increased. Search engine optimisation (SEO) marketing strategies can play an important part in the success of a business and can help firms to stand out.

There will be some SEO companies who make the mistake of cutting back on costs, and these companies will be the ones who crash, leaving their customers to turn to other companies.

SEO will become incredibly important during the credit crunch. Not only will an SEO company be under increased pressure to perform due to competitors falling from the market, but it will also be important for our customers. We need to make sure that they emerge in good shape on the other side, and that they do not lose any business through our mistakes.

You may be surprised to know that our current customers are increasing their SEO spend with us, but why would this be?

Well the fact is that the amount of business on offer has decreased recently and it probably will for some time.  Unlike other forms of advertising the ROI (Rate of Return) associated with either Organic Optimisation or Pay per Click is very good (when you are with the right company) and as such many of our customers have been switching their spend from paper advertising to the internet.  If anything the credit crunch has speeded up this process as every penny counts now more than ever.

If you need any help getting your website listed for appropriate keyword for your business (SEO) or general marketing advice then please give us a call and we will help you.

Web Site Design

There is no point getting to page 1 number 1 for your main phrase is your site does not represent your business or portrays a poor corporate image. You want to generate interest straight away and it is vital that you have that WOW! factor. Creare have been designing web site for over 8 years and have constantly moved with the times. We now specialise in web site marketing to ensure that we are able to provide your company with a whole well rounded internet marketing package.

Marketing & SEO

Once you have had a site that looks and work great for yourselves and your users it time to start you marketing campaign, using honest tried and tested methods we can promote your site in the UK’s most popular search engines (google, yahoo, msn). We work with you to find the phrases which suit your needs best and that reflect the services that your company provides. Then we try to manage your expectations with constant contact and explanation of our methods throughout the campaign.

ROI

The budget is based on a monthly basis and is totally upto you, we will advise on phrases and cost those for you. You can then sit back and watch the traffic increase week by week and with your new site design, relevant content and eye catching marketing techniques the return on your investment should start. Our companies web sites currently receive accumulated visits of over 500 hits a day with around 20 - 30 enquires a day for web design, ecommerce web design and SEO.

The most important investment any business can make is ensuring their website becomes the best it can be, by utilising Search Engine Optimisation. This is proven to have the best results in generating customer interest than any other way of advertising and in return the success of your business will soar.

As with most things, you have to spend money to gain money, and Search Engine Optimisation is a prime example of this. The cost is based on you as our customer deciding what you want to spend. This means you can spend as little as £100 a month up to thousands of pounds. Of course the more money that is spent the more money that is invested into making your website look and perform the best it can.

Search Engine Optimisation can help you beat the credit crunch because it gets you higher on Google listing, making your business noticed above all those that haven’t optimised. It generates interest form local customers as well as global, so just think of the business that you can generate, from just spending a little money on a great web site.

We have made over 200 businesses grow and expand in the space of a few years. Each Search Engine Optimisation is treated as an individual case and depending on the amount that is spent and the key phrases that are chosen for the site, the amount of time taken can range from a few weeks to a few months. But all in all this process is worth the wait, and soon you will be reaping the rewards and saying goodbye to the credit crunch.

All the sites that pass through my hands have to be W3C and it is a web standard for Creare. But after a site has been live for a year and various employees have been making changes, there is potentially a chance that the site may no longer be W3C. I believe that W3C compliance does matter and heres why.

• Algorithms, surely they take this into consideration
• Good practice, if there is a standard format that the search engines likes to see, then surely its good practice to adhere to it.
• Dead link, if you have a ‘W3C’ link in the footer of your site, it must be essential to make sure its valid. I guess it’s like having a dead link.

So what if your W3C compliance is invalid and you can’t fix it? talk to someone who can!

Search engine optimisation from creare.

So why is SEO soooo time consuming?

Well there are various reasons why algorithums reward patience, let me explain various points about the process.

• Search engines need to find your site
• Search engines need to crawl and index your site
• Search engines also need to index your friends / link partners sites
• The search engine also may wait to give you the value of a link, as in recent times spammy links were often short term
• Attracting links can take time until you have quality contact

So how long must i wait for my search engine optimisation campaign to be running at full capacity? Anything from 2 months onwards for national phrases. Have you the patiences?

Well the answer is essentially that the two skill sets are so different that very few businesses can master both.  As a result they shy away from the disciple that they know least about.  We at Creare do not accept that a company cannot to both if you put your mind to it.  The Creare suite of companies also includes Web Design (if you want proof do the search web design and you will see our sister company on page 1).

Why do Creare do both Web Design and SEO?

Well it’s simple really.  The customer does not want a company who provides half the solution.  What the customer wants is a great looking site that also has good Google (and other search engines) listings.  We at Creare are driven to deliver what the customer wants.  That is why we…….. Think SEO before designing a site.
Please call us for more information

Step 1: Selecting the Keyphrae/s

Creare will provide you will a list of potential keyword detailing how competitive each phrases is and how much traffic each keyword receives.  We then analyse the data and suggest various options for you in a simple way to so that we select the best phrases.

Step 2: Let the optimisation begin……

We then agree timescales, depending on competitiveness of key phrases, and report our results back to you via both Creare Reporting and discussions with you on the phone.

Step 3: The Results……

Usually long before the agreed timescales the customer receives the organic results they expected…..

Step 4: The Future……

It doesn’t stop at this.  We constantly keep your keywords performing and analyse your business future to develop your site and add to your business turnover and profits………

If you wish to discuss your website and its search engine optimisation future then please call us now……..

We are currently recruiting for a wide range of positions within our search engine optimisation department, so whether your an expert, or wanting to start out in the field then get in touch.  What we can say is that with over 400 customers (and growing fast) it certainly wont be dull…………

So join us in our quest, to not only be the best web design company in the UK, but also to be the best search engine optimisation company in the UK. 

I look forward to hearing from you.

Colin

Company Director

Here are what I consider the main advantages and disadvantages with Google Chrome:

Advantages:

1. Speed.  It definitely does seem to load things up faster than Firefox and Internet Explorer.

2. Simple, Easy to use interface. 

3. Is chrash proof?  Well so they claim!!!

4. it’s free and a relatively small download

Disadvantages:

1. Lack of a send-this-page option.

Overall Chrome has definately grown on me and I will continue to use this as my prefered browser for the foreseeable future.  You will be glad to know that Google Chrome will have no impact on SEO results.

Yahoo is widely considered the original big time search engine and reasoning behind what is now the search engine phenomenon. They originally launched in 1994 on a sub domain of the founders (Jerry Yang and David Filo) University website, was akebono.stanford.edu/yahoo. In least than one year Yahoo (was akebono.stanford.edu/yahoo) had a million hits under their belts and the founders realised the potential behind their site. They later released on its new domain www.yahoo.com and surfed the Internet boom during the late 90’s early 00’s. During that time Yahoo released a range of Internet services including Yahoo Mail, Yahoo Games, GEO Sites and Yahoo Groups.

They remain pretty much unrivaled apart from some minor competition from sites like Lycos and Excite. However, it wasn’t until Google’s quick growth that Yahoo faced serious competition. In 2007 it was reported that Yahoo now only own 19% of the market share, compared to Google’s massive 53%. It is still the second biggest search engine with MSN falling behind with a 12% share. However with such fierce competition from Google does Yahoo still stand a chance?

As of today there have been numerous of failed acquisition attempt by Microsoft, ranging from 2005 till present the most recent being the start of this year, all of which have been unsuccessful. Now the future of Yahoo is hanging in the balance with suggestions of a merger with Google. In my opinion the days of Yahoo being a market leader are over and the chance of a possible merger with Google or MSN is the only solution left for the previous giants.

Whats a good PR?

Its hard to say whats a good or bad page rank it depends on many factors like the age of the site, quality of content, amount of pages and sites linking back your site. On average for a well established site anything from a PR 2 or above is considered a good PR.

I have a PR 0 does this mean I have a bad site?

No a Page Rank 0 doesn’t mean you have a poor site at all. If the site is new you will have to be patient as the Page Rank update comes around quarterly, so you may have to wait for months before your PR changes. If your site is on an old domain and you have a PR 0 it could be due to a number of reasons, either your site hasn’t got relevant content on it or hasn’t got any other sites linking back to it. Having good Search Engine Optimisation practices implemented into your site can help build a PR.

PR the be all and end all?

One of the biggest mistakes you can make when browsing the web is too judge sites based up on their PR. Just because Google PR doesn’t rate the site high doesn’t mean it doesn’t offer a quality service or information relative to what you are searching for.

How do I find out my PR?

There are many sites that offer a Page Rank checker tool, however you can download the Google toolbar for here, which offer a integrated PR Checker.

“Content that would otherwise not be seen by high-profile sites, can get on their radar by being ‘hot’ on popular social media sites, and is much more likely to gain 100’s of links, 1000’s of additional unique visitors from these secondary (referral) sites.”

http://searchengineland.com/080826-123600.php

They also mention that due to these long term links it guarrantees your future listing:

“Because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic which will stabilize at a much higher number than the pre-social marketing campaign numbers.”

So these high traffic websites encourage users to link to your site if you offer a service. Now it is highly important that you hit your target audience, as you can imagine a social site about fashion is not going to be interested in search engine optimisation.

A successful social media marketing campaign should consist of relevant content on relevant sites that users want to read. And if your lucky then people just might link to you, the listings will follow.

I often get customers asking me to forecast the time scale for a search engine optimisation project and its the one question that is the most difficult to answer. As you know the industry is constantly changing its standards as are we, meaning the time scale for a customer to see results can vary from one cache to months of hard work.

So what are the factors which effect time scales?

• Existing Domain Strength - If you have an old domain with a strong backward link campaign, this is a great starting point for any SEO company meaning the time scales can be reduced.
• Phrase Competitiveness - If you are optimising for extremely competitive phrase then its obviously going to take more human resource, time and money to reach your target.
• Competitors - If you are optimising for a competitive phrase is may be that other businesses are also optimising for the same thing, increasing the difficultly of performance therefore prolonging the time scale.

We understand that SEO can hold the future of your business in its hands, so its important that all the key phrases perform and convert to enquiries. The successfulness of your business is the main importance and it is hard to put a time scale on when it will reach your target. We will ensure that we give your site the resource and time it deserves in order to get in the desired search engine placement.

• It is a highly cost effective way of marketing your site
• It offers targetted traffic straight to your products/services
• Ensures long term high positioning

If you currently have a website and your conversion rates are low, Search Engine Optimisation could be the best way to get your site noticed by customers or clients. There is no point in having a well designed website if nobody knows it exists.

Creare Communications are Search Engine Optimisation specialists with years of experience and a highly successful portfolio to offer. Feel free to contact us today to find out the best solution for your company.

• It’s what Google was made for, and its what people generally use Google for. Good positioning in the organic listing of Google is much more likely to increase traffic to your site over pay per click (right side of Google) campaign.
• You have no budgets; your site won’t disappear from the listings after being clicked 20 times.
• The coding used in your site will be clean, modern and W3C compliant.
• The addition of a good navigation, with your keyword phrases throughout the pages and topical sites pointing links back to your website equals long term success.
• You would have nothing to show for months of pay per click marketing if you were to stop, with organic search engine optimisation your site would have built a page rank and would be starting to appear in organic listings.

Overall, I feel people are generally put off by the timescale of organic search engine optimisation over the instant results of pay per click. However, pay per click offers no long-term benefits and will not generate as much traffic to your site as organic SEO. For these reasons I recommend each client to opt for organic SEO over PPC.

At Creare we ensure that the keyphrases suit your business needs, Our consultants ensure that the we discuss and understand the areas of your business. This then enables us to use our expertise to advise you on keyphrases that will not only generate you traffic, but also conversions.

By conversions i mean the amount of people that visit your site and actually make an enquiry or buy something.  It can sometimes be the less competitive phrases that are more specific which will make you money, rather than the general ones and of course internet marketing is all about making your business money.

This takes an understanding of SEO and experience in optimising for various industries. We have clients that range from Inflatables to Disabled Showers all of which have given us an understanding of what converts and what makes money.