Links From High Traffic Websites?
Wednesday, August 27th, 2008I was currently reading an article on searchengineland.com to do with social media marketing ROI, One of the points they discussed was relative to using social media sites to promote your compnay and therefore increase your search engine listings through direct link building from users.
“Content that would otherwise not be seen by high-profile sites, can get on their radar by being ‘hot’ on popular social media sites, and is much more likely to gain 100’s of links, 1000’s of additional unique visitors from these secondary (referral) sites.”
http://searchengineland.com/080826-123600.php
They also mention that due to these long term links it guarrantees your future listing:
“Because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic which will stabilize at a much higher number than the pre-social marketing campaign numbers.”
So these high traffic websites encourage users to link to your site if you offer a service. Now it is highly important that you hit your target audience, as you can imagine a social site about fashion is not going to be interested in search engine optimisation.
A successful social media marketing campaign should consist of relevant content on relevant sites that users want to read. And if your lucky then people just might link to you, the listings will follow.
