Search Engine Optimisation Blog - SEO

In today’s competitive market it is very tempting for either an individual or a search engine optimisation company to use whatever techniques they can to get their site to the top of Google, for the search phrases they want. Below lists certain ‘black hat’ methods that some sites have used in the past to get better Google listings. Never use any of these techniques as any success you have from doing so, will be short lived as Google can easily identify these techniques and your site may even end up getting banned.

Never use……..

1) Hidden text or hidden links
2) Cloaking or site redirect that lead the visitor to a different page than the one listed in the search engines.
3) Duplicate content as this could be viewed by Google as SPAM. Do not create a large number of pages with very similar/ the same content.
4) Meta Keywords cramming. This is where your keywords are reapeated over and over again within your meta keywords.

What Google is basically looking for is that a site represents the keywords that it is being listed for.
If you are still having problems then just call Creare who will be able to advise you on ethical search engine optimisation.

When deciding to get professional Search Engine Optimisation to help increase traffic to your website, you may become confused by the mention of internal and external SEO. In this article we discuss the differences between the two and why they are both equally important to the whole optimisation process.
Both internal and external SEO are sometime referenced as off and on page SEO.

Internal (on page) optimisation

Internal SEO is the initial optimisation stage, this is when the site is prepped for search engines, it can vary from stripping and cleaning the useless code to changing tags and making sure the site is relevant to the main key phrases you are wanting to appear for. Without this your website will never achieve its highest potential in search engines.

External (off page) Optimisation

This is the on going part of the search engine optimisation. This can take months to years of committed work. This can include anything from article marketing to successful link building campaigns.
Google judge’s sites more so on this than any offer search engines such as Yahoo who favor sites with good internal SEO.

So Cuil? Will this one be the Google Killer? Cuil has been developed by a highly competent set of individuals, with some previously working for Google, IBM and AltaVista.

It claims to has a search index that is 3 times the size of google and 10 times the size of microsoft, The question is…. what are the search results like? Being a search engine optimiser it can be difficult to take a step back and analyis this because I would look at the performance of search in a different manor to a general user.

But anyway, what do i think? Our customers do not rank brilliantly in Cuil or not as well as Yahoo or Google, which is obviously an intial off put, but i like the idea of an image and search being more dependant of content.

The trouble with a search engine being completely content based is that spammers will find ways to manipulate searches, Yahoo uses a similar method relying on content over links etc.

The images that were shown next to the results seemed to be irrelevant, i think a company logo would be more relevant, but at the moment it seemed to generate random images.

The final thing that i found strange was that it was more benificial to be in forth position than second or third due to the way the results were displayed.

Will it be the Google killer, not just yet.

Creare Search Engine Optimisation Experts