Google’s Adword Keyword Tool

Most people who work within Internet marketing will have some experience with this handy tool. Designed originally for PPC customers to browse similar phrases and check keyword competetiveness, it has now become a comprehensive tool displaying Advertiser Competetition, Approximate search volume for the previous month and a average search volume.

This tool has help us to advise our customers on phrases that are both relevant and specific to their industry or products.

Specific Phrases = Conversions

Google’s tool can help you discover phrases which maybe uncompetitive with large search volumes, this is ideal for a new web site with no weight within a search engine. Specific phrases may have less search volume, but usually people who search specifically are looking to buy.

Google’s Adword Keyword Tool : https://adwords.google.com/select/KeywordToolExternal

Search engine optimisation specialists.

There are many important factors to consider when link building for a site.  Link building is the single most important part of gaining high rankings within the main search engines, in particular Google.  As link building is so important we have detailed some of the key factors you should bear in mind:

1)  Make sure that your site has interesting content/functionality so that other webmasters in your niche would be interested in linking to.

2) Try to get as many of your keywords in your links, pointing to your pages, as possible. 

3) If you have some good internal content, then use direct links to/from your inner pages.

4) Consider buying links if you are in an extremely competitive market.

5) Use a variety of link text for your links. For example if you add words buch as buy or affordable to your keywords in some of your link text then this can make it look like more natural linkage and help you rank well for many targeted secondary phrases.

This is a far from complete list but does constitute some of the main guidelines.  Link Building is just one part of a successful Search Engine Optimisation (Search Engine Optimzation) campaign for your website.
 

Lets start at the very beginning of your SEO process; I mean the very beginning… your domain name.

This can often be very frustrating as you can find that your first set of ideas may already be taken, in this situation you may be tempted to start opting for uk.net and .biz domains, however in the long run with search engine optimisation in mind, this may be a damaging idea.

Keep it local

Try your hardest to stick with .co.uk this shows Google and Yahoo that you are a English site and you should be listed in the UK Google. If you choose something like .com or .net it may take Google a lot longer to recognise where you are based.

Keywords, Keywords, Keywords

It seems that Google’s algorithm is swinging back toward the domain name, this in mind choosing a domain name with words relative to your market can give you a upper hand in the search engines. For example www.compromise-agreements-law.co.uk

- or no -

There has been a lot of debate over the use of hyphens in domain names. Overall they have no effect over your position in the search engines, as Google and Yahoo are capable of picking out individual words from a domain name not using hyphens.

Humans not the Search Engines

Remember your site is made for humans not search engines, like any good search engine optimisation process you should always keep the user in mind. Don’t create a long and hard to remember domain name to impress the search engines as you will find people will quickly forget you.

Page Titles - Cramming or Spamming

Individual SEO companies have various different techniques when approaching the page title of an optimised web site or page.

The question is which is the correct way to implement key phrases into a page title? As we know we are restricted to limited number of characters within a page title, The page title being an essential part of the internal optimisation and with such precious space how do you approach it?

If you are optimising for x amount of phrases on a individual page then you have 2 different options. These two techniques have been tested and both have seen results:

Cramming - Grammatically not correct, mentioning a larger volume of phrases only once.

Spamming - Repeating the same keyword various times in a single title.

Which works best?

The answer is that you need to find a happy medium. The page title has to be descriptive and not just designed for search engines, This means do your research and find out the competitiveness of all the key phrases and organise accordingly.

Each optimised web site is individual to the specific phrase and performance of the phrases can depend on competitiveness of the phrase and even the techniques implemented into your competitors sites.

For more information regarding search engine optimisation please contact our qualified staff at Creare Communications where we will be happy to help.