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Search Engine Optimisation Blog Category

The importance of Link Baiting, link building, Social Media marketing

?Link Baiting? is yet another buzzword that seems to have become a popular phrase in SEO/social media marketing.  It?s strange, when the term is mentioned I often draw an analogy with my childhood days when we used to go fishing down the local canal. Friends and myself would haul our fishing gear (rods and baskets) for [...]

Writing Web Copy

Writing for the web is different from writing other advertising copy. You need to use the language that your target audience usually uses, so you seem to speak directly to them. You need to use short, snappy sentences. This helps with scanning, and as most of your visitors will end up scanning your site, this [...]

Does Bounce Rate and Time on Site Effect Your SEO?

If you were ever wondering whether Google, Yahoo and MSN has access to information such as bounce rate and time on site, without analytics the answer is yes. Alexa provides an average time on site, bounce rate and pages viewed data for any site. I would asume then that Google and other search engines take [...]

Search Engine Optimization Video Blog

Search Engine Optimisation (SEO) - Sitemaps XML / HTML Video

Nick and James explain the basics of sitemaps and how to generate search friendly sitemaps online, both XML and HTML.

Search Engine Optimization Tips & Tricks Category

The importance of Link Baiting, link building, Social Media marketing

?Link Baiting? is yet another buzzword that seems to have become a popular phrase in SEO/social media marketing.  It?s strange, when the term is mentioned I often draw an analogy with my childhood days when we used to go fishing down the local canal. Friends and myself would haul our fishing gear (rods and baskets) for [...]

Writing Web Copy

Writing for the web is different from writing other advertising copy. You need to use the language that your target audience usually uses, so you seem to speak directly to them. You need to use short, snappy sentences. This helps with scanning, and as most of your visitors will end up scanning your site, this [...]

Google?s Story Rank - Search Engine Optimisation Blog

StoryRank is a theoretical algorithum designed for Google’s news service. Google news is an automated news aggregator, The initial idea was created by Krishna Bharat in 2001 with the principle of using various high quality news services to publish relevant content via its news service. You can submit you own website to Google’s news service [...]

SEO Blog Category

How do search engines work?

It is important if you plan to implement, or already have a Search Engine Optimisation campaign that you understand how the search engines work. I?m not telling you to hire a mathematician to try and figure out algorithms ? that?d be a bit of a waste of time as the algorithms change so frequently. But [...]

SEO Jargon; What Does It Mean?

With technology moving so quickly it doesn?t take a lot to fall behind in understanding the latest products, services or tools used to promote a business. Of course it technology that people are using to search for products and services and it is companies who are looking for new business marketing techniques to stay a [...]

Clean up your code

For best results in SEO you must start with a cleanly coded website. The search engine spiders will find it easier to crawl and index your site if the code is clean. There are other benefits of validating your code, these include: Cross browser compatibility Increased accessibility Faster loading times You will probably find your site will start to climb [...]